🚨 This position is for the "Brand Shiseido" under Shiseido Korea. Please note this is not a company-wide marketing role. 🚨

🌸 How This Role Powers Our Beauty Mission

This role serves as the voice of Brand SHISEIDO in Korea, leading all aspects of public relations and influencer communications. By building strong narratives and executing integrated strategies across media, social platforms, and key opinion leaders, this role strengthens brand equity and emotional resonance with Korean consumers.
Through impactful storytelling, strategic seeding, and trusted partnerships with media and influencers, you will enhance brand desirability and loyalty across all beauty touchpoints. This is not a support role—it’s a key driver of brand love, relevance, and earned impact.

🧭 What You’ll Shape and Influence

📣 1. Lead 360° PR & Communications Strategy

• Design and execute an integrated PR strategy covering digital, social, media relations, brand collaborations, and earned content.
• Create impactful influencer and media content in collaboration with top-tier KOLs, celebrities, and beauty editors.
• Lead execution of a full-channel plan spanning paid, owned, and earned media to ensure consistent and compelling storytelling.
• Oversee brand messaging across digital marketing, social media, and content platforms to deliver a seamless consumer experience.
• Drive influencer seeding plans in line with the brand’s local launch calendar and hero campaigns.

🧠 2. Drive Local Relevance and Consumer Resonance

• Identify local consumer insights and media trends, and share findings with regional and global teams to guide campaign adaptation.
• Champion locally relevant storytelling and product prioritization while staying aligned with global brand equity.
• Collaborate with cross-functional teams (e.g. Retail, Training, Digital) to localize and amplify brand assets and campaign messaging.

💬 3. Manage Paid Media and PR Agency Operations

• Plan and optimize paid media investments with a clear view of ROI, sales forecast, and brand profitability (P&L ownership).
• Manage monthly PR/media budgets and ensure accurate forecasting and cost control.
• Strengthen brand visibility through media tie-ups, editorials, product placements, and digital features with Korea’s top publications.
• Lead agency operations, including press release development, influencer collaborations, and event execution.
• Manage relationships with brand spokespeople and ambassadors to maintain brand consistency and alignment.
• Monitor media sentiment, identify potential risks, and act swiftly to mitigate reputational issues or PR crises.

🔗 4. Collaborate Cross-Functionally to Amplify Impact

• Act as a connector between PR, digital, and retail teams to ensure unified execution of brand campaigns.
• Build strong working relationships with external partners (agencies, platforms) and internal stakeholders to drive execution excellence.
• Lead PR and influencer initiatives across key campaigns and seasonal moments, ensuring high visibility and consumer impact.

🤝 Who Thrives in This Role (TRUST 8 Mindset)

You’ll thrive in this role if you:

• Combine creative thinking with strong business logic and a bias for execution.
• Are energized by influence without authority and leading cross-functional alignment.
• Stay ahead of media and influencer trends and pivot campaigns with agility and purpose.
• Take ownership of both brand protection and brand amplification.
• Embody Trust 8 values—especially “Act with Integrity,” “Take Risks,” and “Collaborate.”

🌱 How You’ll Grow with Us

This role offers a high-impact platform to:

• Lead brand-defining campaigns and PR activations for a globally iconic beauty brand.
• Gain exposure to regional and global teams while influencing local campaign strategy.
• Collaborate across marketing, digital, and commercial teams, enhancing your 360° brand-building skills.
• Grow toward senior leadership roles in brand marketing, communications, or integrated marketing.

🔍 What You Bring to This Journey

We are looking for a PR & Communications expert who brings strategic thinking, creativity, and flawless execution:

• 6+ years of experience in PR, influencer marketing, or communications—preferably within the beauty or lifestyle industry.
• Proven ability to develop integrated communications strategies and manage end-to-end execution.
• Strong planning, budgeting, and vendor/agency management experience.
• Deep understanding of the Korean media landscape and influencer ecosystem.
• Native-level Korean and fluent English communication skills (both written and spoken).
• Agile mindset and ability to manage ambiguity, with high attention to detail and results orientation.

✅ What Success Looks Like at 6–12 Months

• Key PR and influencer campaigns are executed with strong earned results (media coverage, influencer reach, sentiment).
• Brand SHISEIDO achieves increased visibility and emotional relevance in the Korean market.
• Paid media investments show measurable ROI and alignment with commercial KPIs.
• Agency partners are performing at high standards with clear KPIs and reporting structures in place.
• Local consumer insights are actively shaping global content and campaign planning.
• Brand reputation is actively managed, with risks mitigated through proactive communication.

🔔 Notes

✅ [수습기간 안내]

최종 합격하여 입사가 확정된 경우, 근로계약 시작일로부터 3개월간 수습기간이 적용됩니다.

✅ [채용서류 반환 정책]

『채용절차의 공정화에 관한 법률』 제11조 제6항에 따라 다음과 같이 안내드립니다.

당사 채용에 지원하신 분 중 최종 합격되지 않은 분에 한하여, 제출하신 채용서류의 반환을 청구하실 수 있습니다.

단, 아래의 경우에는 반환 대상에 해당하지 않습니다.

① 회사의 요구 없이 자발적으로 제출한 경우

② 홈페이지 또는 이메일 등 전자적 방법으로 제출한 경우

③ 천재지변 등 당사에 책임 없는 사유로 서류가 멸실된 경우

* 채용서류의 반환을 원하시는 경우, 『채용절차의 공정화에 관한 법률 시행규칙』 별지 제3호 서식의 **[채용서류 반환청구서]**를 작성하여 아래 이메일로 제출해 주시기 바랍니다.

• 이메일: recruit@shiseido.co.kr

* 반환 청구가 확인된 날로부터 14일 이내, 청구서에 기재된 주소로 등기우편으로 발송해 드립니다. 이때 등기우편 요금은 수신자 부담으로 진행하는 점 참고하여 주시기 바랍니다.
당사는 구직자의 반환 청구에 대비하여, 채용 여부 확정일로부터 최대 180일간 채용서류를 보관합니다. 해당 기간 내 반환 청구가 없는 경우, 『개인정보 보호법』에 따라 관련 서류는 안전하게 파기됩니다.

#LI-DNI