MAIN PURPOSE

Working closely with the Senior Marketing Manager will execute the annual press and influencer strategy for the Drunk Elephant, in order to increase press & social PR rankings and engagement with the aim to enhance brand love and awareness with press, beauty consultants and key influencers.
 
KEY RESPONSIBILITIES
1. Lead 360 PR & Communication Strategy

• Develop and deliver PR strategy encompassing Digital, Social, PR & Brand Partnerships and commercials. 
• Take lead in implementing the content creation with influencers, celebrities, and key media. 
• Build 360 media channel plan across paid, owned and earned channels
• Oversees and orchestrates brands' digital marketing, social media and paid media activities to create a consumer focused and consistent brand experience
• Create a strategic seeding plan to reinforce the local marketing launching calendar

2. Drive Local Relevancy

• Identify local consumer & Market Insight, sharing findings with Global to ensure the consistency of new campaign development with region's needs
• Drive local market prioritization & focus (product choice & adaptation/ exceptional local origination in alignment with global)

3. Lead Paid Media and Manage Agency

• Media planning, Optimize the budget and identify where and how to invest. (Sales forecast, price strategy, profitability of the brand, P&L etc)
• Manage Budgets on a monthly basis track and undertake responsibility of the monthly budget management
• Strengthen the media publicity activities (product placement, tie-up, and editorial pitch) and build/maintain close relations with top-tier media. Plan and manage media tie-up/editorial contents projects, including digital viral communication through media's account
• Work closely with PR AGENCY to draft and disseminate press-release for maximum media coverage
• Manage Public relations spokesperson and ambassadors
• Closely monitor media coverage and take proactive action to maintain favourable brand advocacy, identify issues related to the brand and tackle on any PR RISK
• Build, develop and manage the team. And coach them and develop their marketing and communication experience and hands-on experience

REQUIREMENTS
• Strong PR & communication experience (above 7 years) in cosmetics industry
• Strong planning and analytical skills with attention to detail
• Excellent leadership, communication, negotiations, and interpersonal skills
• Comfortable working in ambiguity with positive mind-set
• Budget management to run finance P&L
• Fluent in both English & Korean
 

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