Loading...

Fragrance Marketing Manager

Date:  Jun 20, 2021
Location:  Seoul
Company:  Shiseido
Country/Region:  KR
Department: 
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

MAIN PURPOSE

To plan a program for a brand product(Dolce & Gabbana Perfumes / Dolce & Gabbana Beauty / Narciso Rodriguez / ISSEY MIYAKE)

visualizes and develops marketing goal (product selection, promotion, advertisement/media plan) and executes new product support program maintaining existing line effectively

 

KEY RESPONSIBILITIES

 

  • Understand the market specificities and build a brand strategy tailor-made to the country needs
  • Overall responsible for all marketing strategy and activities including Brand equity and brand awareness
  • Developing the marketing strategy for the brand in line with global brand objectives
  • Proactively taking leadership of marketing campaigns and coordinate with sales activities according to distribution channels.
  • Lead the customer experience in all point of sales and drive the visual merchandising and training team towards this goal
  • Responsible for the forecast of new products and limited life products in all channels
  • Responsible for media planning and media execution in the digital channels
  • Develop and lead the implementation of Digital: Understand the market needs, gather information from the brands, follow global guidelines and insure perfect execution and adaptation at local level while following the brand standards
  • Monitoring and reporting on effectiveness of launches
  • Overall responsible for marketing activities for customers, including CRM
  • Conduct marketing research, follow up on campaigns and launches, provide Management with regular quantitative and qualitative reports
  • Be the key contact between the Global and/or Region offices on all marketing topics
  • Overseeing the brand’s marketing budget
  • Hire, train and motivate the team

 

REQUIREMENTS

 

  • Bachelor’s Degree in related field
  • More than 10 years of marketing/sales experience, preferred Luxury/Cosmetic industry team leader career
  • Proficiency in MS Office, Adobe Photoshop and illustrator is an added advantage
  • Excellent verbal & written communication skills
  • Possess outstanding interpersonal skills and a positive attitude to deliver results in a fast-paced environment
  • Confident and go-getter under pressure
  • Comfortable in public speech & presentation
  • Experience in a similar capacity within the beauty, salon and fashion industry is an added advantage
  • Fluent both in English and Korean


Job Segment: Graphic Design, Merchandising, Equity, Manager, Marketing, Creative, Retail, Finance, Management