MAIN PURPOSE

• To develop and execute launch and always-on marketing campaigns for online business, while also overseeing paid digital media opportunities for our core business, launches and promotions— supporting brand’s growth.
• To manage brand’s eCommerce channels that include marketplaces and retailers’ digital channels and plan, develop, and execute a marketing program and execute a new release and provides brand value for market.

KEY RESPONSIBILITIES

• Design Brand EC strategies.
• Develop EC multi-channel marketing strategies (Retailer.com, Pure player) with channel-fit and customized solution.
• Potentialize Traffic and conversion KPIs and maximize ROI of all ecommerce activities
• Understanding on how to connect online marketing initiatives to tangible business results.
• Oversee the tracking and analysis of marketing campaign to ensure Brand is constantly learning and improving their marketing tactics and spending
• Stay current with industry trends and best practices
• Work with internal team, and EC retailers, and vendors to drive revenue in EC channels.
• Continuously drive sales and conversions to achieve eCommerce aspirations through SKUs assortment, bundling and promotions
• Manage e-Business budget to ensure the best ROI
• Identify new e-business opportunities and lead new e-business doors opening projects, aligned with global and regional team
• Follow up global and local e-business projects

REQUIREMENTS

• Bachelor’s degree in the equivalent coursework
• Proven track record of 4+ years of marketplaces/ multi-brand sites preferred, or from online retail industry
• Interest in the beauty industry & career advantage
• Excellent communication skills
• Strong collaborating / negotiation skills
• Strong written and verbal communication skills in English 

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