E-commerce & CRM Specialist, Shiseido

MAIN PURPOSE

To manage brand E-commerce channels that include Retailer.com and to plan, align, and execute a marketing program by ensuring Brand prestigeness.

KEY RESPONSIBILITIES

[E-commerce]
•          Develop EC multi-channel marketing strategies (Retailer.com) with channel-fit and customized solution.
•          Managing day-to-day operation on Retailer.com sites.
•          Work with internal team, and EC retailers, and vendors to drive revenue in EC channels.
•          Continuously drive sales and conversions to achieve eCommerce aspirations through SKUs assortment, bundling and promotions
•          Understanding on how to connect online marketing initiatives to tangible business results.
•          Oversee the tracking and analysis of marketing campaign to ensure Brand is constantly learning and improving their marketing tactics and spending
•          Stay current with industry trends and best practices
•          Follow up global and local e-business projects

[CRM support]
•          Monthly CRM operation
           - Extract customer data according to the CRM campaign
           - Register CRM code & upload customer list for each campaign
•          Brand CRM program planning & operation support  
           - competitor’s trend report 
           - manage CRM product (Production, item suggestion, stock management)
           - CRM collateral production

REQUIREMENTS
•          Bachelor’s degree in the equivalent coursework
•          More than 3 years of E-commerce experience or CRM or marketing experience.
•          Interest in the beauty industry & career advantage
•          Must have a good understanding of all aspects of selling online, on brand.com sites as well as third party sites as above.
•          Enjoys online related work and actively engages in digital communication.
•          Fluent Korean in speaking and writing / proper English skills for business communication in speaking and writing.

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