POSITION PURPOSE

This role leads the full e-commerce and digital business strategy, with accountability across all online channels (Pure Players, D2C, Marketplace) and data-driven business analytics. The ideal candidate is both a commercial strategist and a data-savvy leader, capable of connecting digital commerce, sales data, and actionable insights to drive business performance in a fast-evolving beauty environment.

KEY RESPONSIBILITIES

🔹 E-Commerce Strategy & Channel Management

• Lead e-commerce strategy across Pure Players (Naver, Kurly, Kakao), D2C, and e-retailers.
• Optimize e-commerce calendar and campaign planning for online conversion and visibility.
• Manage key account relationships and negotiate business terms to secure brand exposure and profitability.

🔹 Digital Data & Business Intelligence

• Own and improve online & offline integrated sales dashboards (daily, weekly, monthly).
• Extract insights from consumer behavior, product performance, and campaign ROI.
• Support decision-making with data visualization tools (e.g., Power BI, Tableau, Looker Studio 등) and partner with internal teams to elevate insight quality.

🔹 Operational Process & System Improvement

• Define and evolve SOPs for seamless e-commerce execution.
• Identify new tools or platforms to enhance sales monitoring, reporting automation, and campaign tracking.
• Collaborate closely with Customer Service (CS) and Supply Chain to resolve issues and optimize consumer experience.

🔹 Strategic Initiatives & Innovation

• Explore new channel opportunities, D2C model expansion, or digital partnerships.
• Drive innovation in digital merchandising, campaign formats, or consumer engagement strategies.
• Monitor industry best practices and apply them with agility to local market context.

🔹 Leadership & Cross-Functional Partnership

• Lead a team of e-commerce and data professionals.
• Collaborate with Marketing, CS, SCM, and Finance to align growth plans.
• Serve as a strategic counterpart to global/regional stakeholders.

REQUIREMENTS

• Bachelor's degree or above
• Minimum 10+ years in e-commerce, digital, or commercial strategy roles in FMCG/Beauty/Consumer Goods.
• Experience in managing Pure Player channels and negotiating platform-specific programs.
• Strong ability to analyze and interpret large datasets, visualize sales performance, and extract key insights.
• Familiar with Power BI, Tableau, or Google Looker Studio, Excel modeling, and performance metrics (ROAS, GMV, etc.)
• Excellent collaboration and communication skills across matrix organizations.
• Fluent in Korean and English (regional/global stakeholder communication required).

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