Manager - Product

KEY RESPONSIBILITIES

• To oversee, manage, drive and monitor the brand performance and brand health
• To liaise with global brand holder on overall brand strategy and formulate localized marketing strategy to address local market needs based on set business objectives
• Ensuring marketing strategies are formulated in line with the right segmentation, targeting and positioning
• To build channel i.e.: Departmental Stores, Pure Players EC, Perfumeries & others plus retailer-specific strategies and marketing calendars customized to both differentiated business needs and consumer opportunities
• Championing and maintain brand consistency positioning along with ensuring integrated marketing communications that is in line with brand DNA through the right media strategy
• To plan, organize, lead and control the marketing mix in the context of product, pricing, promotion and placement / channel distribution to ensure successful implementation and execution of marketing strategies
• Lead, motivate, influence and provide a single-minded direction with all stakeholders towards accomplishment of business objectives and set marketing strategies
• Product training for frontliner Fragrance Consultants in line with Marketing objectives
• Develop relevant localized (where needed) marketing campaigns, analyze and present business data or reports and maintenance of the full year calendar
• Evaluate the financial aspects of product development, such as budgets, pricing, ordering/ forecast, marketing expenditures, research and development appropriations as well as new product launches sizing
• Keeps promotional materials ready by updating materials; inventorying stock; placing orders; verifying receipt and supporting promotional requirements i.e.: animation set ups, sampling, PR/ KOL, agencies & enabler assets, co-planning GWP and sampling needs with Retail, counter POSM requirements and counter maintenance
• Establishing clear and measurable KPIs, reviewing the brands performance against targets and directing revision of plans, where possible to correct under performance within agreed budgets
• To evaluate customer research, market conditions and competitor data and conduct market research to identify requirements of current and future products review
• Brand reporting for local, regional and Global, including product/ campaign briefs to 3rd parties

REQUIREMENTS

• Minimum a degree in Marketing or Mass Communication or Business Admin or Digital Marketing equivalent
• Minimum 5 years working experience in Beauty Industry or FMCG
• Proven experience qualities with keen passion and accountability
• Good interpersonal skills and able to interact all levels of staff
• Good sense of responsibility and taking advise positively
• Independent drive and strong initiative to drive the brand