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Talent Pool - Global Media and CRM Coordinator

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Date: 19 nov. 2020

Lieu: Paris, J, FR

Entreprise: Shiseido

Talent Pool - Global Media and CRM Coordinator

 

Who we are

Shiseido, Beauty Innovations for a Better World.

At Shiseido, we believe that beauty has the power to change the world. It stirs emotions, instils confidence, and gives life to infinite possibilities. In an ever-changing global environment, we keep our fingers on the pulse to perceive and respond to people’s profound need for betterment. We constantly challenge the misconceptions of today for a more beautiful tomorrow. And whether it’s new concepts, new ideas, or the new values we contribute to society – we never stop innovating. We strive to create a better world through beauty innovations. A world where people live in happiness, and beauty is limitless, loving and alive.

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world. We are operating in about 120 countries with 46,000 employees of 70 nationalities. We offer a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2018.

Shiseido EMEA is Shiseido's Regional Headquarter for the Europe, Middle East and Africa (EMEA) region. Representing a workforce of 4,000 employees in 88 countries, Shiseido EMEA is covering worldwide activities for fragrance brands (Dolce & Gabbana, Elie Saab, Issey Miyake, Narciso Rodriguez, Serge Lutens, Shiseido fragrances and Zadig & Voltaire) as well as business and distribution of Shiseido group brands (BareMinerals, Buxom, Clé de Peau Beauté, Laura Mercier, NARS and the brand Shiseido). Shiseido EMEA is home to the Center of Excellence (CoE) for Fragrance. The Center uses Shiseido’s acclaimed scientific methods and innovative technologies in creating new and unique fragrances for the global market.

 

 

What we will do together

 

Within the International Media Designer Fragrances team, responsibilities might include :

Working on defining and coordinating our brands strategies, increasing digital Share of Voice to boost awareness, engagement and ultimately enhance brand love.

The team is at the heart of knowing / understanding the consumers, building relevant global and regional strategy guidelines, keeping the momentum in building our competitive edge in the social/digital context

 

CRM

  • Develop Brand strategy via Newsletters in coordination with Regions to continuously qualify, recruit and engage our databases
  • Work in close relationship with all teams (marketing, PR/influence,  e-retail, media, legal) to match strategy with content needs and ensure consistency/optimization of each initiative to leverage key brand moments and commercial periods.
  • Pilot our agency service providers on newsletter creative developments
  • Build, maintain and analyze CRM performance monitoring reports in order to optimize strategy
  • Actively participate in the animation of the international CRM community around our expertise

 

DIGITAL MEDIA

  • Work with Marketing, Communication, and e-Business teams on digital communication strategies to accelerate, and provide harmonious go-to-markets - objectives / targets / priorities
  • Oversee the execution of core digital campaigns across regions
  • Coordinating e-sampling strategies to push fragrance discovery through all touchpoints
  • Setting with Digital team clear Kpis and targets,
  • Consolidating global post results analysis to take corrective actions when needed - Elevate gaps and needs
  • Leverage our media partners such as google, FB, pinterest … in order to adapt assets and implement relevant tactics for the Designers Fragrances brands. Via test and learn approach and scalable projects.
  • Coordinate Program of Test & Learns in collaboration with Regions to foster learnings

 

Who you are

 

 

  • 6+ years of experience in digital marketing / online media
  • Expert of digital marketing channels (especially CRM and Social Paid Media) and associated fields like attribution model, analytics tools, audience strategies
  • Analytics & performance-oriented
  • Very good knowledge of Excel
  • Teamwork oriented, startup-minded, with strong beauty & web sensitivity
  • Thrives in a collaborative international environment
  • Humble and positive mindset, eager to learn
  • Impeccable English speaking and writing skills

 

  • This is both an operational and strategic role - An entrepreneurial approach is needed.
  • It requires someone with a hands-on approach to business, strong perseverance, interpersonal skills and agility to evolve in very fast business / competitive industry.