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Stage Assistant Chef de Produit MOP Export

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Date: 23-Nov-2021

Location: Paris, J, FR

Company: Shiseido

Requirements:

  • Master 1/2 Business School
  • Good English spoken & written
  • Good understanding of basic Marketing Concepts
  • At least a first experience in operational marketing and/or in the beauty industry
  • Perfect knowledge of Office pack, focus Excel & PowerPoint

 

Personality:

  • Rigorous & Able to Multi-task
  • Good balance between Creative & Analytical Skills
  • Attentive to details, yet Good Ability to Summarize
  • International Experience OR Interest in International Experience
  • Good Coordination/Organizational skills

 

 

Operational Marketing Product Manager Assistant

Fragrance Brands – Export markets - Internship Description

 

The intern support the Operational Marketing team in charge of Export markets (Scandinavia, Central/Eastern Europe, Mediterranean, & Africa). The team’s common objective is to ensure the development and growth of the Fragrance brands of the Group (Narciso Rodriguez, Issey Miyake, Zadig & Voltaire, Serge Lutens, Dolce&Gabbana).

 

The intern will work with 2 different distribution model (direct to retail and distributors)and will be in direct contact with the markets for the preparation of the new launches at 360 level as well as with the regional brand holders when it comes to reporting.

 

Data Analysis & Consolidation:

  • Support on Forecast Analysis & Reporting on seasonal launches,
  • Support on Sell In/Sell Out Monthly Analysis by Market & by Line,
  • Support on Post-Launch Analysis Reports on New Launches performance,
  • Updates of Distribution, Investment & Assortment databases

 

Trade Marketing:

  • Coordination with Marketing & Expert Teams to ensure all assets/guidelines are available on time for new launches and seasonal marketing animations,
  • Updates of the Marketing Books/Asset Recaps gathering, consolidation & sending,
  • Evaluation of Trade/eTrade Animation Proposals based on Marketing KPIs vs. Guidelines,
  • Become THE contact for questions regarding 360 marketing tools/assets

 

Communication (Media, PR):

  • Update & Transmission of all communication guidelines & assets,
  • Coordination with Expert Teams (PR, Media) on all Export Communication Plans,
  • Follow Up on all project roll-outs including PR events & e-events, Influencer collaborations, & Media
  • Monthly Reporting on Key Communications actions & achievements to the brand

 

Merchandising:

  • Coordination with the merchandising team to ensure the smooth progress of new openings and counters renovations,
  • Coordination with the merchandising team to ensure all POS activations are in line with marketing priorities, merchandising guidelines & marketing KPIs.

 

Competitor Analysis:

  • Monthly reporting on Fragrance Competitor best practices within key markets & key retailers, with a special focus on e-retail visibility,
  • Recommendations based on Competitor Analysis conclusions

 

 


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