EMEA eRetail Content & Campaign Activation Coordinator

EMEA eRetail Content & Campaign Activation Coordinator

CDI H/F

Location: Paris and Neuilly Sur Seine in January 2026

Contract Type: Permanent / Full-Time

Reports to: Head of eRetail

POSITION SUMMARY

This role ensures the delivery and activation of high-quality, high-performing digital content across e-retail partners in EMEA.

Sitting at the crossroads of brand, markets, global stakeholders and e-retailers, this role manages content deployment for new product launches and campaigns, optimizes digital presence, and continuously improves the content journey — including SEO, creative formats, and retail media alignment.

You will be a key enabler of operational excellence, while also supporting strategic insight and content performance recommendations across the region.

KEY RESPONSIBILITIES

Campaign Content Planning & Execution

• Act as the coordination point between brand teams, global stakeholders, creative agencies and markets for all e-retail content needs
• Consolidate regional content need, align timelines, and ensure asset availability for launches and key commercial hallmarks.
• Coordinate the delivery of visuals, copy, banners, CRM assets, and PDP enhancements across markets and platforms
• Ensure content complies with retailer specs and brand guidelines

Performance Tracking & Optimization

• Monitor digital shelf performance using platforms such as Profitero
• Track PDP content quality (images, copy, SEO, video) and coordinate corrections with the relevant teams
• Support A/B testing of creative formats and asset types to identify best-performing solutions
• Provide recommendations to brand and local teams on what formats, angles, or content types drive better engagement and conversion

Cross-Functional Collaboration

• Work closely with brand and global content teams to brief, validate, and deliver campaign assets
• Partner with the Digital Partnership Manager to align content priorities with media and retail planning
• Support retailer-facing toolkits and content preparation alongside Key Account Managers and local markets
• Provide timely visibility to stakeholders via trackers, calendars, and dashboards

Creative Strategy and Innovation

• Act as a regional advisor on e-retail content best practices, including SEO-optimized copy, ratings & reviews, and enhanced content
• Contribute to strategic reviews with examples of strong/weak executions and performance trends
• Support the creation of toolkits, guidelines, and recommendations to raise the standard of content deployment across brands and markets
• Stay connected to digital trends including social-driven content, short-form video, IA, or cross-platform storytelling

Market Enablement

• Train and support local markets on content processes, tools, and execution standards
• Identify opportunities to simplify or automate workflows (e.g., metadata tagging, localization tools)
• Contribute to building an agile, efficient, and insight-driven content deployment model at scale

REQUIRED PROFILE

• Bachelor’s degree in Marketing, Digital, Business, or related field
• 2–4 years’ experience in digital marketing operations, e-commerce content coordination, or brand activation
• Strong project management skills, detail oriented and ability to coordinate different stakeholders.
• Solid understanding of content formats for PDPs, SEO principles and social media trends (Video, Influencers)
• Proactive, curious and solution-driven mindset
• English and French fluency required