Corporate Communication Project Manager EMEA CDI

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Date: 5 juil. 2024

Lieu: Paris, J, FR

Entreprise: Shiseido

CORPORATE COMMUNICATION PROJECT MANAGER – EMEA REGION

CDI - Paris 75008

 

Reporting to the Image, Communication, Digital Global Fragrances and Corporate Communication Director, the Corporate Communications Manager leads and develops SHISEIDO EMEA corporate strategy.

He/she designs and implements relevant 360° communication programs including PR and Social platforms in order to develop SHISEIDO EMEA global equity, awareness and strengthen its reputation.

The Corporate Communications Manager leads Regional corporate press activities as well as corporate influence. He/she is responsible for the corporate coordination of all the communications players EMEA. He/she is in charge of co-developing & promoting SHISEIDO EMEA EIC commitments as well as designing the Chairman and EMEA CEO communication plans. He/She will work closely with the crisis management & legal teams.

 



External communication strategy

Elaboration of a corporate communication plan to be shared with HQ in Tokyo/brands/local markets.

  • Elaboration of a message platform on the main corporate topics of the group
  • Closely collaborate with other communication dpt.
  • Build and deploy central communications tools (press kit, global content, guidelines…)

Media relations management

Structuring and building up an EMEA network of journalists in key outlets for each market (A strong existing network is required).
 

Crisis communication management
Planning out the crisis communication strategy at EMEA level

Representing the communication department within risk management squad.
 

SHISEIDO EMEA social platforms management

Develop a SHISEIDO EMEA Social media road map

Set up a yearly editorial plan

Create or adapt content for social platforms

 

Performance KPI’s Monitoring  
Monitoring and social listening tools management and coordination.

  • Daily monitoring management
  • Alert system setup management
  • Reporting on communication actions management
  • Setting up a systematic media reporting system to gather and relay the main media communications and actions.
  • Standardization of a media impact assessment system for all brands within the group.

EMEA EIC communication
Managing SHISEIDO EMEA Sustainable & Innovation communication road map

Coordinating and supporting Brands’ CSR communication
 

Executive media relations management
External communication plan for the Chariman and President & CEO EMEA

Strategic and operational corporate com and PR support for Brands
Media relations support (consulting / operational). Development of corporate topics with Brands

Spokesperson management
Identification of key spokespersons at EMEA level for corporate topics

  • Media training for key spokespersons,
  • Media training prior to speaking engagements,
  • Coordination of group communication with spokespersons.
     

Patronage & Sponsorship
Identify key potential partners for EMEA region

Develop a yearly road map including event and partnership to be supported by SHISEIDO EMEA.
 

 

WHO YOU ARE ?

 

Qualifications, experience and skills needed:
Minimum 10-year experience in corporate communication in luxury, beauty or pharmaceutical sector.

  • Strong knowledge of global as well as trade media (print and online).
  • Strategic thinker.
  • Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize.
  • Ability to work cross-functionally across different departments to eliminate silos and achieve aligned objectives.
  • A natural relationship builder with the ability to work well in complex and matrix environment.
  • Fluent in French and English (spoken and written)

 

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