Product Manager Assistant - Shiseido Brand - Export - 6 months internship

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Date: 20 févr. 2024

Lieu: PARIS, J, FR

Entreprise: Shiseido

Product Manager Assistant - Shiseido Brand - Export -

July 2024 : 6 months internship



Who we are ? 

As the first cosmetics company from Japan, ranked as the 5th most important company in the global beauty industry, Shiseido embodies absolute excellence in skincare, makeup and fragrances. The company was founded in 1872, and celebrated its 150th in 2022. 
With its products being ever more innovative and modern, the Group’s brands are distributed in over 120 countries. With 42 000 employees worldwide, Shiseido generated over 8,2 billion dollars in 2021. 
Guided by the mission « Beauty Innovations for a Better World », Shiseido’s employees are driven by values descending from the company’s unique legacy: « People First », « Diversity », « Art & Science », « Japanese », « Uncompromising Quality » and « Omotenashi ». 
Shiseido EMEA, based in Paris, is managing the worldwide activities of the fragrances brands Issey Miyake, Narciso Rodriguez, Serge Lutens, Shiseido Fragrances, and Zadig&Voltaire, and of the skincare brand Ulé. It is also in charge of the regional activities and distribution of some other brands of the Group: Clé de Peau Beauté, Drunk Elephant, NARS, Shiseido Ginza Tokyo and Tory Burch. 


What is the mission ?

In the Shiseido Brand Export team, you will be in charge of Export markets (Scandinavia, Central/Eastern Europe, Mediterranean, & Africa). The team’s common objective is to ensure the development and growth of the Shiseido brand at Export level.
The intern will get a great overview of Operational Marketing, Business Development & Transverse Marketing disciplines (Media, PR, Trade Marketing). He/she will work on two distribution models (Distributors & Direct to Retail). He/She will work with various internal & external contacts, including but not limited to: Regional Brand Holders, Export Commercial/Merchandising Teams & Distributors.


What are the main responsibilities ?

Data Analysis & consolidation: 

  • Support on Forecast Analysis & Reporting on seasonal launches
  • Support on Sell In/Sell Out Monthly Analysis by Market & by Line
  • Support on Post-Launch Analysis
  • Reports on New Launches performance, Updates of Distribution
  • Investment & Assortment databases


Trade Marketing

  • Coordination with Marketing & Expert Teams to ensure all assets/guidelines are available on time for new launches and seasonal marketing animations
  • Updates of the Marketing Books/Asset Recaps gathering, consolidation & sending
  • Evaluation of Trade/eTrade Animation Proposals based on Marketing KPIs vs. Guidelines
  • Become THE contact for questions regarding 360 marketing tools/assets


Communication (media&PR)

  • Update & Transmit of all communication guidelines & assets
  • Coordination with Expert Teams (PR, Media) on all Export Communication Plans
  • Follow Up on all project roll-outs including PR events & e-events, Influencer collaborations, & Media
  • Monthly Reporting on Key Communications actions & achievements to the brand


Competitor Analysis

  • Monthly reporting on Skincare Competitor best practices within key markets & key retailers, with a special focus on e-retail visibility
  • Recommendations based on Competitor Analysis conclusion


What we are looking for 

Requirements :
•    Master 1/2 Business School
•    Good English spoken & written. French appreciated
•    At least a first experience in operational marketing and/or in the beauty industry
•    Perfect knowledge of Office pack, focus Excel & PowerPoint


Personality :
•    Rigorous & Able to Multi-task
•    Good balance between Creative & Analytical Skills
•    Attentive to details
•    International Experience OR Interest in International Experience
•    Good Coordination/Organizational skills


This position is opened for 6 months, starting July 2024 in Paris 75008. 

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