Senior Manager, US PR & Communications

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY

The Senior Manager, US Communications for Dr. Dennis Gross Skincare will play a key role in shaping and amplifying the US communications strategy in the brand’s home market. This includes developing, executing and supporting holistic activity across press, influencer marketing, events, partnerships, retail/consumer activations, thought leadership and more – supporting overall business objectives. The ideal candidate should be highly organized, have exceptional interpersonal skills and be able to execute PR & Communications initiatives (writing, briefing, media and influencer relations management).

WHAT YOU WILL DO 

• You will support the US Communications Team in developing launch strategies and evergreen programming for press and influencers.
• You will accelerate brand awareness and promote Dr Dennis Gross Skincare and the Dermatology practice, while elevating Founders Dr. Dennis Gross and Carrie Gross as key thought leaders within the industry.
• You will plan and execute new launch initiatives and always on strategies to promote brand awareness.
• You will develop meaningful relationships with VIPs, celebrity makeup artists, aestheticians and tastemakers.

Press

• You will help secure print, digital, and broadcast media placements and social mentions.
• You will cultivate strong relationships with key editors in the press landscape.
• You will research trends for new pitch angles, research new outlets and pitches to expand press outreach.
• You will compile and manage media lists.
• You will manage US PR agency.

Influencer Marketing

• You will develop holistic paid/earned strategy, driving influencer activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments.
• You will create activation strategy around core/during non-launch moments to maintain momentum/conversation in influencer space, both earned and paid.
• You will monitor and utilize analytics to inform and develop influencer tactics to meet our goals and KPIs.
• Earned:
• You will foster strategic relationships with influencers and agents.
• You will develop strategy around additional influencer categories outside traditional “beauty influencers” i.e., makeup artists, derms, estheticians, celebrities, etc.
• You will own management of nano/micro influencers, UGC campaigns and community programs. Duties to include aligning with cross-functional partners on campaign objectives to drive business goals, analyzing results and identifying KPI’s, approving creators and content submissions, and managing day-to-day correspondence.
• You will manage all logistics including inventory, fulfillment, mailing lists and execution.

• Paid

• You will act as subject matter expert on paid content – including changes in social platforms that will impact how paid content performs, creators that perform well in paid, how emerging platforms work in paid, etc.
• You will partner with Executive Director to develop briefs for paid initiatives and negotiate contracts, working with cross-functional partners in Global/US Marketing, Paid Media and Social Media to ensure brand messaging is cohesive.

Founder Relations

• You will pitch Dr. Dennis Gross and Carrie Gross as experts in their fields to social influencers and media outlets.
• You will support Dr. Gross and Carrie Gross's appearances with broadcast, digital and print media.

Event Management

• You will develop activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments.
• You will create activation strategy around core/during non-launch moments to maintain momentum/conversation in influencer space.
• You will serve as point on execution of events including booking and managing communications with venues and production team; owning creative requests, invites, gift bags, budget, travel and event recap.

Reporting

• You will help establish KPIs.
• You will analyze Tribe reporting for areas of opportunity; react proactively ahead of trends and prepare strategy to continue conversation during non-launch moments.
• You will communicate to executives notable trends, up-and-coming creators or emerging platforms and how to keep our brand top of mind.

• You will prepare regular reporting on earned and paid tactics to present to cross-functional teams.

Forecasting and Budget

• You will maintain product inventory and order new products on monthly basis.

• You will develop annual product forecasts, including new product launches and lab samples.
• You will be responsible for tracking budgets and managing invoices.

Administrative Support

• You will assist in creating engaging multi-media presentations for global brand meetings, conferences and executives.
• You will help increase departmental efficiencies by implementing new processes (tracking system, forecasts, etc.).

WHO YOU ARE

• You have 5-8 years prior experience in public relations or communications role.

• You have a strong understanding of the beauty and cosmetics industry.
• You have proven success designing and executing marketing and communications strategies and campaigns.
• Additionally, you must have knowledge of online and social media/beauty landscape, ability to research and share ideas
• You have excellent organizational project management skills and ability to meet deadlines.
• You are a creative thinker who is also able to think analytically and strategically.
• You have strong communication, interpersonal, and relationship-building skills; able to work in a team; keen multitasker who can spearhead projects independently with accountability.
• You must be able to multitask and manage multiple priorities with different deadlines.
• You have experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite.

If this sounds like you, we want you on our team.  Apply today and let's create something beautiful!

#LI-Hybrid #Nylaw

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law