Senior Manager, Global Marketing (Drunk Elephant)

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

JOB SUMMARY:

Leads long‑term product strategy and oversees end‑to‑end global launch execution to drive category growth, brand equity, and commercial success

WHAT YOU WILL DO:

Global 3‑Year Product Strategy & Innovation Ownership

• Lead and manage the global 3‑year innovation roadmap and long‑term product marketing strategy
• Translate consumer insights, market dynamics, whitespace analysis, and competitive intelligence into an innovation pipeline
• Partner with Product Development to define the strategic vision for innovation, including unmet consumer needs, claims direction, and category expansion opportunities
• Drive cross‑functional and senior‑leadership alignment on category priorities, investment needs, launch decisions, and strategic planning to support sustainable global growth

New Launch Strategy, Development & Execution

• Oversee end‑to‑end global launch development, from NPD brief creation through full campaign execution, ensuring alignment across cross-functional teams
• Prepare and submit NPD product briefs with senior-leadership alignment, defining key messaging, claims, consumer targets, product differentiation, and strategic objectives
• Lead 360° campaign briefings and global GTM kickoffs, ensuring all cross‑functional partners understand the strategy, insights, creative direction, and execution requirements
• Create and manage launch and product dossiers to ensure consistent, accurate, and compelling global messaging
• Partner with Creative on asset menus, shot lists, casting direction, and visual identity, ensuring alignment with product positioning and campaign strategy; attend photo/video shoots as needed
• Ensure on‑time, in‑full delivery of all products, packaging, global toolkits, and launch assets to align with the global marketing calendar and business goals
• Monitor launch KPIs and campaign performance; analyze insights to inform future innovation, messaging, and GTM strategies.

Category & Portfolio Leadership

• Lead strategy, performance management, and long‑range planning for key categories to support sustainable global growth
• Guide global assortments, line edits, SKU productivity, and portfolio architecture
• Identify whitespace opportunities, category expansion pathways, and innovation priorities in partnership with Product Development
• Collaborate with regional teams to understand local category dynamics and ensure global strategies flex appropriately across markets and channels

Core Product Strategy

• Drive strategic support for core and hero products, including annual/seasonal campaign development, storytelling updates, and claim enhancements
• Partner with cross-functional teams to build 360° campaigns and refreshes that amplify brand equity and strengthen hero positioning
• Analyze core SKU performance, consumer trends, and competitive activity to identify opportunities for re‑support
• Collaborate with Product Development on formula, packaging, or claims enhancement opportunities to maintain category leadership for hero products

Pricing, Forecasting & Commercial Planning

• Present strategic pricing recommendations informed by competitive benchmarking, financial targets, and global positioning strategy
• Partner with Operations on launch sizing, demand forecasting, and long‑range planning, ensuring supply plans meet commercial expectations
• Collaborate with US and International teams on assortments, line edits, pricing guidance, and forecast accuracy

You will perform other duties as assigned.

WHO YOU ARE 

• 5+ years of experience in global beauty/skincare marketing with strong grounding in brand equity, product lifecycle management, and 360° launch execution.
• Passionate about the beauty industry with a strong consumer‑focused and trend‑forward mindset, including experience partnering with key global markets (e.g., China).
• Skilled in packaging development, artwork routing, and cross‑functional management across Creative, PD, and regional teams.
• Exceptional project management, communication, presentation, and analytical skills, with the ability to structure strategic narratives and build compelling decks.
• A collaborative leader and team player who is forward‑thinking, detail‑oriented, reliable, and able to manage multiple priorities in a fast‑paced environment.
• Strong aesthetic eye with excellent PowerPoint abilities; proficient in MS Word, Excel, and PowerPoint.

#LI-Hybrid #Nylaw

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law