Senior Manager, Digital CRM (Drunk Elephant)

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

WHERE YOU WILL WORK:

Drunk Elephant is comprised of a team of people who are deeply committed to the idea that skin is skin, and everyone, everywhere, deserves happy, healthy skin (and hair). Team Drunk is shaped by values of transparency and kindness—and the notion that the business of skincare is a fun, satisfying, and wonderful thing. In other words, we’re serious about helping people and formulating the most effective skincare possible, but we don’t take ourselves too seriously.

JOB SUMMARY

The Digital CRM Senior Manager’s Mission is to work closely with the Drunk Elephant Digital team, collaborate with ADX and across the Drunk Elephant family to build heart share with our consumer resulting in a one-of-a-kind CRM program. This role is responsible for building positive interactions and touchpoints throughout the customer lifecycle and helping to develop, manage, and optimize our email campaigns. This person will be responsible for execution of CRM to onboard, retain, build loyalty and increase lifetime value by entertaining, educating and engaging our customers in partnership with the Executive Director Global Digital, Director of Digital and Senior Manager Digital Marketing. The ideal candidate has experience in email marketing, segmentation, cohort analysis and marketing automation tools.

WHAT YOU WILL DO 

• Manage the day-to-day operations and optimizations of the direct revenue driving channels including, Email, SMS, Paid Media and Affiliates
• Develop CRM strategy for DE.COM, including triggered email programs, SMS programs and personalized communication efforts to better engage and convert consumers
• Develop and implement programs for new customer acquisition, lifecycle management, and lapsed customer initiatives growing repeat purchase rates and customer LTV
• Project manage and own broadcast email end-to-end, write and route briefs and assets, liaise with outside agency on execution and analytics
• Find opportunities to test and optimize email performance –i.e. creative, copy, time of day, segmentation A/B testing
• Manage budget planning, pacing and optimizations across relevant online marketing channels
• Lead the implementation and adoption of CDP (customer data platform) and emerging software to optimize channels with data-driven personalization
• Generate interest and loyalty for the brand by building experiential, editorial and lifestyle CRM programs
• Partner with Paid Media agency to optimize lower funnel marketing tactics including Paid Social and Paid Search to maximize ROAS and revenue
• Grown and optimize Drunk Elephant’s CRM Database and digital performance sustainably and in line with the company’s philosophy of honesty and transparency
• Be an expert on our digital consumer, manage consumer data and provide reporting on insights, as well as brand appropriate actions informed by the data
• Stay informed of and integrate CRM best practices when brand appropriate
• Prepare and disseminate digital analytics for various audiences including Executives, the Digital Team, Creative, Global Marketing and Sales
• Collaborate with the Social and PR maximize synergies across communications
• Manage the day-to-day operations and optimizations of the direct revenue driving channels including, Paid Search and Paid Social
• Collaborate with Digital Media Agency and ensure timely communication of sales, promotions and product releases/out of stocks
• Partner with Digital Media Agency in the creation of full funnel digital marketing strategy with a focus on optimizing for lower funnel driving to Drunkelephant.com

WHO YOU ARE 

• Highly analytical and creative at the same time; a balance of creative and analytical mindset and interest
• E-commerce experience (International a plus)
• Google Analytics Reporting Experience
• Excellent Excel and Analysis Skills
• CRM tool experience (Klaviyo and Salesforce a plus)
• A deep love and respect for the consumer and what resonates with them
• An eye for detail to ensure all assets deployed to the consumer are correct and accurate
• A team player that is detail-oriented and a strong communicator
• Bachelor’s in marketing, mathematics, computer science, business or related field

#LI-Hybrid #Nylaw

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law