Manager, Brand Marketing

Date:  Oct 7, 2021
Location:  New York
Company:  Shiseido
Country/Region:  US
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Job Summary:

The key role of the Marketing Brand Manager is to assist the Head of Brand Marketing in the strategic development and analysis of the US business through effective marketing programs, product launches and business insights for the Laura Mercier brand.


Primary Duties & Responsibilities:

  • Assist Head of Brand Marketing in the development of a US centric strategy, supported by retailer calendar and 360 launch plans, leading monthly cross-functional calendar meetings focused on visibility of activations and launch execution, to support business growth and increased market share
  • Work with key quantitative metrics to analyze business categories, trends and launch ROIs to communicate internally to senior leadership and determine go forward strategies
  • Develop and deliver marketing presentations to retailer partners and field, support head of brand marketing on annual strategy and monthly business status presentations
  • Collaborate and support cross functional teams (global, media, education, .com) on new product innovation, pricing strategies, and promotional activations to drive awareness, sales, and authority in beauty, focused on increasing color penetration
  • Oversee creative calendar and development of creative projects to guarantee timely completion of marketing materials
  • Manage forecasting process and lead bi-weekly forecast & innovation meeting, aligning amongst all stakeholders (sales ops, global, sales, channel marketing, DP) to ensure proper dimensioning of subcategories within brand portfolio, inventory accuracy, strengthening launch execution, and product profitability within timely manner
  • Manage add/delete process in conjunction with global marketing, and annual price increase recommendations/analysis
  • Manage sample inventory, ownership and consumption of marketing materials on a seasonal basis
  • Day to day management of marketing activities and any duties required to maintain an efficient marketing department, including ad hoc requests such as invoice approvals, product shipments, stock orders, etc
  • Maintain current knowledge of marketplace by staying in close contact with field personnel and actively seeking knowledge of the competition through store visits, trade publications and consumer magazines.   Maintain competitive archive.


Financial Accountability:

  • Project and manage retail sales by category for total market and key retailers, aligning with field team to ensure accountability on projected sales targets and reflowing quarterly according to YTD trends
  • Manage U.S. marketing team’s budget to ensure achievement of regional profit targets and return on investment of strategic marketing investments
  • Analyze and actualize marketing budget spending by product line and reflow quarterly to ensure team is spending within region constraints and tracking to targets


Qualifications & Competencies:

  • College degree, 5+ years of work experience in cosmetics and skincare marketing, preferably prestige brand experience.
  • Ability to develop marketing plans, programs and promotional briefs.
  • Strong analytical skills with excel abilities, balanced with creativity in a strategic thought process
  • A passionate, energetic team-oriented individual with strong interpersonal, creative and leadership skills.
  • Strong oral, written, communication and presentation skills
  • Knowledge of competitive marketplace, specialty and department store environment.
  • A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
  • Ability to work independently and utilize sound judgment.
  • Software expertise – MS Word, Excel, PowerPoint



Below is a list of Core Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.

  1. Business Insights: Applying knowledge of business and the marketplace to advance the organization’s goals
  2. Customer Focus: Building strong customer relationships and delivering customer centric solutions
  3. Collaborates: Building partnerships and working collaboratively with others to meet shared objectives
  4. Drives Results: Consistently achieving results, even under tough circumstances
  5. Action Oriented: Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
  6. Develops Talent: Developing people to meet both their career goals and the organization’s goals
  7. Nimble Learning: Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder
  8. Instills Trust: Gaining the confidence and trust of others through honesty, integrity and authenticity
  9. Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
  10. Drives Vision & Purpose: Painting a compelling picture of the vision and strategy that motivates others to action
  11. Cultivates Innovation: Creating new and better ways for the organization to be successful


Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

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