Director, US Integrated Communications & Creator Engagement (NARS)

Date:  Sep 5, 2022
Location:  New York
Company:  Shiseido
Country/Region:  US
Department: 
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Job Summary:

This position is an integral part of the NARS US business driving the integrated communications strategy to include Creator activations and engagement, communications programs and initiatives surrounding the US market and daily business functions. This position is heavily focused on Creator-specific strategy and programming.

 

Essential Responsibilities:

  • Creator Programming and Outreach
    • Develop brands overarching US Communications and Creator strategy to drive brand love and awareness and support key business priorities
    • Ideate new and compelling ways to engage the creator community and consumers with ties to retail, DTC, etc.
    • Further NARS’ earned and paid creator strategies, ensuring ongoing relevance through key as well as emerging platforms, content types, and influencer verticals
    • Oversee, develop, and maintain relationships with mega, mid-tier and micro creators as well as agent/management teams across multiple categories (beauty, artists, lifestyle, gaming, etc.) to drive organic brand support and EMV
    • Identify and explore new platform creator experimentation and development
    • Partner with US paid media and the Global Digital team to ideate and execute influencer specific 360-degree launch programming
    • Oversee competitive analysis reporting and trend research to ensure we are acting as leaders in the space
    • Oversee celebrity outreach, seeding and red-carpet sponsorship opportunities when applicable
  • Media Relations
    • Lead and manage the implementation of the US Communications strategy inclusive of US based brand/business/digital communications + launch focused coverage
    • Liaise with top-tier digital and select print media; strategically pitch feature / exclusive story ideas
    • Develop and maintain relationships with key editors at KPI outlets
  • Event Management and Coordination
    • Drive forward-thinking press and influencer events; oversee coordination of logistics including production, venue selection, catering, etc. with the support of the Manager
    • Fashion Week Support
      • Oversee all media engagement for Fashion Week including invites, RSVP, backstage staffing, pitching features, etc.
  • Key Retailer Support
    • Partner and ideate with key retailers (i.e., Sephora, Ulta, Nordstrom, etc.) to develop exclusive 360 launch strategies to support the sales targets and sell through of exclusive launches/leads
    • Attend and present strategy in all retailer market meetings biannually
  • Beauty of Change Cause Platform
    •  Drive US programming and execution in partnership with Global Brand Communications
  • Budget
    • Manage all US Communications financial and budget needs:
      • Oversee US Communications annual budget. Challenge the status quo and ensure budget allocation aligns with the US business goals.
    • Develop funding requests for key launches and present strong case for funding that includes % lift is sales for in store and dot.com, increase in EMV and impact on brand ranking
    • Prepare annual budget presentations for upcoming year along with the corresponding strategy to present to US team
  • Forecasting / Mailings
    • Approve all seeding strategies, product forecasts and inventory oversight for all new and existing product launches
  • Reporting and Presentations
    • Oversee various reporting and presentations for any departmental or executive needs
    • Present communications plans for retailer market meetings, conferences, etc.
  • Team Management & Development
    • Provide strong leadership and oversee team’s daily projects and responsibilities
    • Drive strong career pathing and development of team members

 

Qualifications:

  • Minimum 10 years of experience in public relations/communications in agency or in-house, excluding internships. Experience in beauty communications preferred
  • Strong understanding and passion for the beauty and cosmetics industry
  • Extensive knowledge of the creator and media landscape domestically
  • Finger on pulse of digital innovation and developments in space
  • Excellent verbal, interpersonal, and written communication skills
  • Strong relationships with creators + management teams and editors
  • Professional writing skills, including strategies, press releases, media alerts, talking points, and guidelines amongst others
  • Strong understanding and proficiency in budget management
  • Demonstrates a high level of maturity, resourcefulness, and poise in executive and corporate setting
  • Must work well with a large team in an open-office setting
  • Holds a strong work ethic and standard for which tasks and projects are completed (Attention to detail is a must)
  • Excellent organizational and communications skills, ability to prioritize and multi-task

 

 

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law


Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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