Director, Social Media & Content Strategy (Dr. Dennis Gross Skincare)

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

Job Summary:

The Dr. Dennis Gross Skincare team is focused on making a difference in the lives of people by delivering science-based skincare with humanity. We call it skincare with a soul. Dr. Dennis Gross’ philosophy and approach to skincare and his professional experience as a cancer researcher, practicing dermatologist and formula innovator cascade in every aspect of the brand. We formulate with proven active ingredients and state-of-the-art delivery systems that allow you to bring the clinic home in easy-to-use at-home treatments. In our New York office, we are inspired daily by teamwork, creativity and creating a space where everyone is valued.

The Director, DDG Global Social Media & Content Strategy is responsible for developing and executing the Global Social Content Strategy and influencing content development that can be used on paid/owned social channels and leveraged across digital platforms.

This role is responsible for establishing the roadmap to win on key platforms such as Instagram, TikTok, YouTube, Facebook as well as leading innovative ideas for content that can be scaleable and unique to DDG across digital platforms (paid media, E-Commerce).  This role will also provide guidance to markets with their own social owned brand channels and liaise with key strategic partners (Sephora/Mecca) on leveraging brand led social assets.

Primary Duties & Responsibilities:

• Oversee and accelerate the brand’s Global Social footprint, inclusive of all owned platforms with a strong focus on priority channels TikTok and Instagram
• Drive evolution of content strategy with an entrepreneurial mindset
• Build differentiating social campaigns and programming designed to nurture community, support acquisition and drive engagement
• Support digital innovation initiatives with an owned strategy to drive awareness with DDG audiences
• Concept social-first content for key platforms/surfaces, partnering with DDG Creative as well as external content partners on production of assets
• Key partner to Global Marketing, E-Commerce, Creative, Paid Media on the development on short form video content that can be leveraged across digital surfaces
• Partner with priority markets, including the U.S., AU, UK on content requests and compelling social co-op opportunities driving to key specialty retailers, notably Sephora, and Mecca
• Oversee community management strategy, inclusive of response protocol and crisis response
• Review and approve monthly content calendars for secondary Global Social platforms (e.g. Facebook + Twitter)
• Oversee and approve monthly and project-specific social media reporting – responsible for actioning key insights and driving evolution and change for DDG to remain digital first amongst competition

Qualifications & Competencies:

• BS/BA required
• 8-10 Years of social media experience, preferably in a beauty, fashion or luxury lifestyle environment
• Active and highly engaged within social media, with a finger on the pulse of emerging platforms, surfaces and trends
• Comfortable with data, with an intimate understanding of how data informs social strategy and content
• A creative problem solver, with a strong attention to detail
• Resourceful and proactive, able to think a step ahead and anticipate needs
• Proactive and self-sufficient with the ability to manage up, down and across
• Strong project management skills with the ability to handle multiple priorities and delegate efficiently
• Strong written and verbal communication skills.  Ability to communicate complex ideas and processes in a simplified manner
• Team player with strong interpersonal skills - a self-described “people-person,” comfortable speaking with all levels of an organization
• Collaborative and positive, demonstrating maturity and presence
• Highly proficient in Microsoft Word, Powerpoint, and Excel

If this sounds like you, we want you on our team.  Apply today and let's create something beautiful! 

Your Dreams. Our Future.   

#LI-Hybrid #Nylaw

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits. 

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law