Director, (Shiseido Fragrance)

Date:  Mar 19, 2023
Location:  New York
Company:  Shiseido

Job Summary:

The Director of will be responsible for developing the strategy and vision, while leading sales growth for the Fragrance Division across the sites. This role will lead the strategic guidance, development support, and business best practices for the channel. This role will work strategically along-side each US Brand Marketing Team, Sales and Retail Merchants to support and deliver the brands sales target and new business initiatives.
Key Responsibilities:

  • Lead business including development of short and long-term business plans, and day-to-day operations management delivering sales and brand goals
  • Negotiate with retail partners to secure innovative and increased brand exposures across the Retailer’s digital customer touchpoint offerings
  • Lead Digital Co-Op planning and spend efficiency, collaborate with Sales & Brand Marketing for an omni-strategy approach, and manage account side-by-side calendars  
  • Lead new .com account launches
  • Lead business analysis to determine ROI of all programs and establish programs to drive continuous improvement of ROI
  • Actively monitor and identify new program opportunities through competitive and market research
  • Educate brand holder on US competitive landscape and programs
  • Provide annual and monthly business review recaps to brand holders and internal stakeholders
  • Lead bi-weekly/weekly calls with each retailer to confirm product launch details, site updates, sample timing and issue detailed recaps to ensure clear and consistent communication
  • Oversee promotional calendars by retailer and guide team to execute programming
  • Oversee and manage strategic sampling decisions and ensure best possible ROI; work with Brand Marketing to secure samples and GWPs for retailer programs to source and ship samples in a timely manner, kitting/bundling as necessary
  • Review metrics and analytics to drive smart programming decisions
  • Partner with Corporate Customer Experience to address and problem-solve customers’ inquiries and requests
  • Coach and develop team (associate manager, interns)
  • Align with account leads on secure sufficient inventory/quantities and sampling plans for programs

Working Relationships & Key Stakeholders:

  • Brand Teams
  • Brand-holders
  • Retailer Buying Offices
  • Sales Sell-In Account Teams
  • Americas Transformation Team (ADX)
  • External Agencies and Vendors


  • 10+ years of experience in sales and marketing at a retailer or brand
  • Highly detail oriented, with a strong ability to prioritize and manage multiple projects simultaneously in a fast-paced, deadline-driven environment
  • Strategic thinker with an ability to effectively communicate, collaborate, and influence across groups
  • Ability to think “outside of the box” with a test & learn mindset
  • Strong project planning, tracking, and analysis skill
  • Strong written and verbal communication skills; must be able to present data in an organized manner
  • Ability to analyze and assess organizational needs and provide solutions accordingly
  • Aptitude for working with Internet tools (i. e. web-based reports, databases, and various multimedia technologies)
  • Experience managing, developing, and retaining talent



Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Salary (Min-Max):  119,925.00 - 179,887.50

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

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