Director, International Marketing (Dr. Dennis Gross Skincare)

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

WHERE YOU WILL WORK: 

The Dr. Dennis Gross Skincare team is focused on making a difference in the lives of people by delivering science-based skincare with humanity. We call it skincare with a soul. Dr. Dennis Gross’ philosophy and approach to skincare and his professional experience as a cancer researcher, practicing dermatologist and formula innovator cascade in every aspect of the brand. We formulate with proven active ingredients and state-of-the-art delivery systems that allow you to bring the clinic home in easy-to-use at-home treatments. In our New York office, we are inspired daily by teamwork, creativity and creating a space where everyone is valued.

JOB SUMMARY

The International Marketing Director role will oversee international marketing and efforts for Dr. Dennis Gross Skincare.  The role’s primary objective is to grow the brand in existing international markets including but not limited to EMEA and APAC ensuring long term profitable growth and brand awareness. This position is responsible for 360 marketing support including calendars, launch strategies, media, distribution, pricing, forecasting support and VM planning. 

He/She will manage the marketing relationship with retailers, distributors, and long term will also oversee SAC affiliates including but not limited to the Americas, EMEA and APAC regional teams. Through strategic vision, strong partnership and clear communication, he/she will help ensure that business priorities are met and that markets have what they need to drive the business with strong 360 marketing activations. This position will also help ensure that markets follow brand guidelines locally to build global brand image consistency, strong brand equity and outstanding business results.  He/She will need to own, plan and track results and budgets. He/She will work in very close partnership with the Executive Director of Business Development to deliver the international targets; and collaborate closely with global brand, creative, regulatory and ops teams.

This position will require strong organizational and communication skills, attention to detail, a high sensitivity to timeline management and the ability to foster effective relationships with internal and external partners.

WHAT YOU WILL DO 

• Coordinates international marketing and planning for all markets except NA
• Creates clear, focused action plans and delivers brand aligned 360 support for markets/key retailers to deliver outstanding business results, in line with targets
• Tailor, maximize and ensure smooth execution of global campaigns including new launches

• Helps to communicate the brand vision, values and approach to the retailers and distributors (and Regions in future) to ensure consistency
• In partnership with the Global teams (Global Marketing, Product Development, Visual Merchandising, Creative, Education, Digital, PR / Influence, Finance and Operations) help to drive alignment, synergies + flawless execution on all plans.
• Act as subject matter for market needs with Global team
• Prepare Monthly Retail reporting for Senior Management, collaborating with the Regions and International team to include business performance commentary
• Devise and execute retailer-specific calendars and 360 marketing plans – including sampling, eventing, education, PR etc
• Create and deliver bespoke Market Week decks for international retailers
• Create and track Trade Marketing Calendar
• Ensure International markets implement new product launches & campaigns in line with Global Marketing strategy
• Brief Global teams on any regional, market or retailer-specific needs
• Strategize and ensure execution of co-op media investments and partner with Global team & INTL leadership to approve media plans for each market
• Ensure appropriate cadence & execution of VM updates with Creative to ensure alignment with regions/markets for permanent merchandising, trade activations and events
• Negotiate marketing support & activations with retailers/distributors
• Oversee launch and POSM forecast guidelines, helping markets to dimension new launches. Ensure that forecasts are submitted on time
• Ensure assortment is appropriate by market & launching in a timely manner in partnership with Regulatory and Operations. Provide details needed for markets to update retailer sku set up forms in a timely manner
• Conduct annual pricing review, respecting pricing guidelines established by Global
• Lead the annual International pricing review and suggest pricing for new launches, following pricing structure and guidelines established by Global Marketing. Review market pricing with leadership
• Brief, ensure timely delivery & approval process for all creative requests (including digital assets, events, printed materials, VM assets, trade activities etc.. Ensure all approved projects are submitted with a complete brief that respects Creative timelines
• Work with Retailers/ Distributors – and in the future with Markets/Regions - to drive digital business. Ensure global consistency of brand and p-pages. Review proposals for e-retail, digital, social & CRM activities, ensuring alignment with the brand’s approach. Brief in assets as needed
• Gather feedback from International markets on launches and marketing activities to share with Global teams
• Conceive and ensure execution of educational and communications plans discussed with partners with internal cross functional teams
• Some international travel required

WHO YOU ARE 

• Team player
• Strategic
• Resourceful
• Organized
• Forward thinking
• Agile
• Ability to balance strategy and execution
• Thoughtful rationale on recommended programs
• Strong Power Point & Excel skills

If this sounds like you, we want you on our team.  Apply today and let's create something beautiful!

Your Dreams. Our Future.  

#LI-Hybrid #Nylaw

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law