Coordinator, Integrated Communications (Dr. Dennis Gross Skincare)

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

WHERE YOU WILL WORK: 

 The Dr. Dennis Gross Skincare team is focused on making a difference in the lives of people by delivering science-based skincare with humanity. We call it skincare with a soul. Dr. Dennis Gross’ philosophy and approach to skincare and his professional experience as a cancer researcher, practicing dermatologist and formula innovator cascade in every aspect of the brand. We formulate with proven active ingredients and state-of-the-art delivery systems that allow you to bring the clinic home in easy-to-use at-home treatments. In our New York office, we are inspired daily by teamwork, creativity and creating a space where everyone is valued.

JOB SUMMARY

As part of the DDG Global Integrated Communications team, this position is responsible for supporting the execution of influencer and social media plans for new product launches as well as brand always-on campaigns. Through customized communications and content strategies, this role will engage consumers through a mix of Influencer and digital and social media content with the objectives of driving awareness, traffic to .com, new customer recruitment and increasing social visibility.

This person will also be responsible for management of all Integrated Communications administrative tasks including, but not limited to coordination of the PR Closet, product orders, influencer list management, seedings, reporting and mailing programs.

This role is great for an individual who is obsessed with pop-culture, on top of current trends and loves the beauty, fashion, lifestyle space. 

WHAT YOU WILL DO 

• Support with the development and implementation of Influencer and social strategies/initiatives to support and align with marketing programs and image goals.
• Collaborate closely with Global Communications & Social Media, US Marketing, E-Commerce, Legal, and Internal Creative Teams to execute the US PR and Influencer strategy to meet business objectives.
• Leverage our Influencer Measurement Tool to regularly evaluate performance and work closely with Director to deliver data-driven results.
• Help execute impactful communication plans/assets including calendars, press kits, and traditional media/influencer events; working closely with Marketing to ensure priority launches and key messaging.
• Coordinate vendor relationships to create mailing materials for both product launches and ongoing brand campaigns as needed.
• Responsible for managing and executing mailing programs, fulfilling product requests, inventory ordering, organization of PR closet.
• Responsible for departmental administrative duties including organizing PR files, maintaining departmental supplies (bags, tissue, etc.), tracking budget invoices, fulfilling product requests, product ordering and maintaining PR closet.
• Grow network of strong brand advocates through ongoing outreach and communication of new product launches & continuous product seeding.
• Regularly monitor and track traditional and influencer social media coverage via PR and Influencer monitoring tools (i.e., TRAACKR) and compile and distribute internal weekly PR Reports to be shared with senior leadership including coverage, activity highlights, identifying key trends and ROI.
• Maintain organized and detailed reports that track all key brand KPIs (Impressions, VIT, etc.) and update on a weekly basis.
• Stay current with best practices, strategies, and industry standards related to Influencer Marketing, PR, and social media.
• Explore new & emerging influencers for future partnership consideration.
• Research and identify new and appropriate vendors for all PR and influencer efforts including but not limited to analytics and research capabilities, mailers, events, etc.
• Create quarterly recap reports of overall Integrated Communications performance (in collaboration with Social Media Manager) to be shared with Executive leadership team.

WHO YOU ARE 

• Bachelor’s degree in Communications, PR, Advertising, Marketing, or related field.
• Entry level, up to 1-2 years’ experience in PR (internships included); beauty, luxury, fashion experience is plus.
• Strong command of digital KPIs and social media metrics.
• Passion and extensive knowledge of social media platforms and beauty influencer space.
• Keen understanding of brand nuances, competitive positioning, current beauty trends, and industry chatter.
• Existing relationships with beauty influencers and press a plus.
• Excellent written, verbal, presentation, and organizational skills a must.
• A passionate, energetic team-oriented individual with strong analytical, interpersonal, and creative skills.
• A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback.
• Ability to work independently and utilize sound judgment.
• Software expertise – MS Word, Excel, PowerPoint, Photoshop, and basic knowledge of CSS, Cision, influencer measurement tools.

If this sounds like you, we want you on our team.  Apply today and let's create something beautiful!

#LI-Hybrid #Nylaw

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The hourly rate for this position may vary based on geographic location. Pay is based on several factors including knowledge, education, skills, and experience. In addition to base pay, we may offer additional forms of compensation as part of a total compensation package, including a discretionary annual bonus in addition to a full range of benefits.

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law