Associate Manager, US Marketing (Drunk Elephant)

Date:  Jun 27, 2024
Location:  New York
Company:  Shiseido

Job Summary:

The Associate Manager, US Marketing supports the development and implementation of marketing strategies to build brand awareness and drive conversion across US channels to maximize growth potential, drive long term profitability and build brand equity. The Associate Manager will lead activations by leveraging global innovation and assets, analytics, consumer data, competitive research, and retailer feedback.


Primary Duties & Responsibilities:

Trade Marketing:

  • Assist with the development of internal and external presentations, merchandising updates, sampling, and the execution of marketing initiatives at Sephora and Ulta
  • Oversee the sampling process from ideation, forecasting through launch. Partner with Sephora to optimize assortment to meet KPIs, partner with demand planning to place forecasts, manage POs and budget to ensure monthly financial targets are being met
  • Oversee Item Setup/Price Change Process by completing relevant retailer forms – ensures all SKU information (UPC/Item Code/SRP) is correct
  • Ensure all marketing programs are executed on-time and within budget
  • Initiate design and merchandising optimizations for Sephora and Ulta with visual merchandising team
  • Submit VM copy & visual requests through Wrike (project management system) and ensure timely delivery of assets
  • Partner with PR and Social to create support plans for key US moments (BI Sale, Exclusive Product Leads, events)
  • Assist with Product Comp requests and send-outs to all retailer partners. Oversee tracking & execution of all product comp requests, communicating delivery and tracking to retailers, and maintaining product tracker document for status visibility
  • Oversee “Gratis” for individual retailer partners and special retailer programs (e.g., Sephora Squad, SEPHORiA, Ulta Beauty Collective, etc...). Ideat gratis assortments, and execute and tracks orders
  • Lead and execute retailer-specific initiatives (i.e. Rewards Bazaar Spotlight, 7-Day Skincare Challenge, Sephora Favorite Kits)


Brand Marketing:

  • Contribute to the development of US objectives/strategies/market share goals to drive brand growth
  • Partner with Global Marketing on long term planning to ensure US needs are considered. Leverage competitive insights to drive future innovation and initiatives for retailers, as well as identifying overall opportunities in the US market
  • Provide and present analysis/feedback on major product launches as part of Global launch feedback
  • Lead monthly competitive reporting, including best practices in Beauty and Prestige sector, opportunities in design, product and branding initiatives
  • Collaborate amongst interdepartmental teams ensuring US storytelling is cohesive from a 360 perspective
  • Aid in the US forecasting process from development to submission
  • Partner with US Brand Marketing lead to report on monthly performance in a timely and accurate manner


Qualifications & Competencies:

  • 3-5 years’ experience in marketing, preferably in beauty
  • Bachelor’s degree in marketing or related field required
  • Exceptional analytical skills and financial acumen
  • Must have a proven track record in successfully executing innovative marketing plans
  • Must have strong leadership skills and ability to work with people from cross functional departments - dynamic, flexible, positive attitude
  • Organization and prioritization with a proven ability to multi-task and manage complexity
  • Strong presentation and communications skills
  • Knowledge on current marketing trends, media industry news, entertainment/pop culture and retail innovation    
  • A strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback
  • Ability to work independently and utilize sound judgment
  • Proficient in Excel, Power Point, and Word
  • Passion for beauty


#LI-Hybrid #Nylaw

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 13826

Salary (Min-Max):  80,688.00 - 110,946.00

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Marketing Manager, Demand Planner, Supply Chain, Assistant Manager, Merchandising, Marketing, Operations, Management, Retail