Associate Manager, Digital Marketing

Your Dreams, Our Future.

Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.

Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.

At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.

WHERE YOU WILL WORK:

Our Shiseido/CPB team places a strong emphasis on excellence, innovation, and social responsibility. The team prioritizes collaboration, creativity, and a customer-centric approach to empower consumers to express themselves with confidence and vitality.

Job Summary: 

The position of the Associate Manager, Digital Marketing will be joining a best-in-class marketing team working in one of the most dynamic and fast-moving industries - the US Prestige Skincare Market.  The role will support both the brand Shiseido and Clé de Peau Beauté businesses and understand their unique points of difference within the market.

This individual will support the team in developing the US paid media strategy across brand and retailer coop, and play a key role in the execution of digital activations that drive US business objectives. The ideal candidate should have an interest in beauty or fashion, as well as strong motivation to be involved with cross-functional teams.  Drives a test and learn mentality.

WHAT YOU WILL DO:

• Support full-funnel paid media lifecycle including briefs, campaign creative requirements, campaign creative optimizations, wrap reporting, media authorization forms, invoicing and billings
• Lead internal and external creative process
  • Prepare and brief creative and production teams on asset needs
  • Submit and follow up on requests through creative process
  • Provide timely feedback and revisions
  • Ensure all assets are finalized on time and traffic ready according to media specs
• Creator Content
  • Support Sr. Manager in developing message hooks and briefs for assets used within national media
  • Provide feedback during the creator selection process through final asset review
  • Manage asset tracker and ensure that all key deadlines and deliverables are communicated to Integrated Comms Team
• Support the development of ad hoc presentation decks
• Manage and maintain internal budget trackers and update on weekly basis to ensure trackers reflect latest information
• Manage both national media and retailer coop media – ensuring synergies wherever possible and that media strategies are focused on key accounts and business priorities
• Key liaison with Integrated Comms Team to ensure maximum synergy across all investments and planning
• Ensure media assets reflect best practices by platform and reflect concise key messaging in order to deliver media effectiveness and protect brand integrity
• Monitor and report on consumer media consumption habits and trends to drive effectiveness.
• Maintain accuracy of ad outlines documents
• Support with development of strategic media briefs that align to brand goals
• Partner with CIMI team in leveraging various resources to test and learn, collect data, consumer insights to inform business decisions.
• Support in preparing and presenting all campaign plans, optimizations and final results across different business forums and meetings, including, but not limited to, cross-functional team meetings, Senior Management Meetings, Transversal Meetings, Retailer presentations

WHO YOU ARE: 

• 4-5+ years digital marketing experience in-house at a brand or at a digital creative agency
• Beauty/Fashion industry experience preferred, but not required
• Experience driving 360 marketing planning and integrated marketing programming with proven results, leading with digital and social media
• Capable of synthesizing data to drive business decisions
• Strong communication skills to persuade others, articulate a point of view, and set direction
• Understanding of digital marketing platforms and best practices
• Understanding of the intersection of media and creative
• Proficiency in all office applications (Outlook, Word, Excel, PowerPoint and/or Keynote)
• Collaborative work style and presence across audiences (disciplines and seniority levels), including strong organizational and customer management skills
• Smart, creative, forward-looking thinker with a sense of humor and excellent communication skills, both oral and written
• Extreme attention to detail, organizational skills, and process
• Comfortable dealing with ambiguity and demonstrated ability to work with limited direction and some autonomy
• Extremely solution-oriented, proactive problem-solver

You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.

What We Can Offer You

At Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:

· Medical, Dental, & Vision Insurance

· Life and Disability Insurance

· Paid Time Off

· Paid Volunteer Days

· Paid Company Holidays

· Paid Parental Leave

· 401K with 6% Company Match

· Talent Development & Learning Programs

· Internal & International Mobility

· Product Discounts & Annual Gratis

· Employee Led Affinity Groups

· Tuition Reimbursement

The base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits. 

Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

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