Senior Manager, Retailer.com (bareMinerals, Buxom)

Date:  Sep 29, 2021
Location:  NEW YORK
Company:  Shiseido
Country/Region:  US
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Senior Manager, Retailer.com, bareMinerals & Buxom


Job Summary:

The Senior Manager, Retailer.com, bareMinerals & Buxom will report into the EVP of Global Channel Development and be responsible for driving top and bottom-line results through onsite merchandising, marketing, and promotional activations. This role will work strategically along-side the US team (Sales & Marketing) and be responsible for managing direct reports.


Essential Job Duties:

  • Manage bareMinerals and Buxom e-commerce businesses with select wholesale accounts (Sephora, Ulta, Nordstrom, Macy’s, etc.)
  • Own the pure-player P&L, sales planning, launch strategy and promotional activations
  • Partner with brick & mortar planners and account leads on .com retail sales, A&P planning, and discount/returns liabilities for select wholesale accounts
  • Oversee all dotcom promotional plans for retail partners while analyzing the performance of online marketing/promotion
  • Spearhead and manage the digital co-op campaigns for bareMinerals and Buxom for select wholesale accounts
  • Liaise with transversal ecommerce team to implement new programs and content (Web Collage and beyond) to grow Retailer.com business
  • Act as liaison to develop trusting relationships with .com wholesale partners and strategize growth together
  • Implement best in class seasonal marketing plans with each retailer including CRM, E-mail Placement, Site Placement, Digital Media, Brand Pages and Social Strategy to maximize exposure, increase sentiment, and drive targeted reach to new and existing customers
  • Manage assortment and sell-in of new launches to .com accounts
  • Creatively solve executional issues that present business risk
  • Work closely with brick & mortar account teams, marketing teams, and planning teams to unlock synergies
  • Suggest opportunities to improve processes within the organization
  • Partner with the ADX CRM team to strategize ways to acquire and recapture clients through segmented email sends



  • College degree and 7+ years experience in retail (e-commerce strongly preferred), consulting, or business strategy
  • Proven track record driving results in account management (must be familiar with assortment strategy, marketing plans, and e-commerce sales tactics)
  • Comfort with analyzing business performance and making recommendations
  • Ability to work independently
  • Strong sense of ownership, urgency, organization, and attention to detail
  • Proven success communicating effectively with cross-functional teams
  • Amazon experience a plus




Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

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