Associate Manager, Marketing (Hermes Parfums)

Date:  Jan 18, 2022
Location:  NEW YORK
Company:  Shiseido
Country/Region:  US
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Job Summary

This position is responsible for helping to manage the luxury fragrance & beaute brand, Hermès, in the US market.

This position contributes to the achievement of gross & retail sales for the brand via the annual business plan development, marketing strategies, seasonal programming and day to day management. 

This role will have the additional responsibility to help build a new métier, color, with excellence in the US market.

Below are the key role and responsibilities of the position

 1/ Forecasting and Sales


  • Manage seasonal forecast of Saleable/POSM (new and catalog) with manager and cross functional teams (Sales ops, Demand Planning, Sales, Digital, Training & Education
  • Liaise with Planning/Demand team to work on forecast for Saleable/POSM to enter into Mercure appropriately
  • Track POSM receipt in our warehouse vs order
  • Create POSM board once final quantities are agreed with brandholder
  • Communicate with Sales Ops on proper allocation of POSM tools to accounts and follow up on shipment
  • Create item & material codes and enter all new skus & pricing into SAP
  • Track POSM & salable excess

Sales and Activity reports

  • Assist manager with preparation of annual business review deck and sales analytics
  • Participation in key strategy meetings, including preparation and delivery of brand plans
  • Analyze business impact and effectiveness of all marketing programs / activity
  • Create & gather sales performance reports including analysis of new launches, visual weeks, in store events as needed.
  • Prepare launch and monthly animation report.

2/ Marketing

Trade Marketing:

  • Help develop, with Manager, yearly marketing trade plans and brand strategies to optimize brand growth in market and align to the brand’s guidelines & image.
  • Prepare TMC, 360 launch plans & Marketing calendars.  Update monthly
  • Manage finance tracker that aligns to trade Plan/ budgets and liaise with Finance monthly
  • Create and enter PO’s in SAP
  • Management of co-ad & scented programs including preparing briefs for artwork & oil, artwork review and approval with brandholder, & communication with sales
  • Create POP calendar. Internal tool
  • Manage Special Events planning with cross-functional team
    • Facilitate special events from conceptual to execution
    • Source product for events if needed
    • Prepare event write up
    • Communicate event write up to the Event team for implementation
  • Create monthly trade newsletter to update field on brand programming, updates and seasonal VM schematics
  • Order gratis for key retailer meetings & marketing closet
  • Update bi annual order forms & SRP increases

Marketing Presentations

  • Create retailer & internal sales conference presentations
  • Room setup for retailer presentation
  • Coordinate organization and needs for the sales conference

3/ Additional Responsibilities

  • Visit NY flagships monthly for assessment of in store execution & competitive activity
  • Prepare meeting coordination for Quarterly brandholder visit
  • Weekly Status tracker with brandholder
  • Special Projects as needed





Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

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