Sales Analyst

ITALY SALES ANALYST

MISSION

Reporting directly to the Retail & Business Intelligence Manager and working closely with the Finance and Marketing teams, the Sales Analyst is responsible for the daily evaluation and analysis of sales data to deliver insights and recommendations that support business growth. The role collaborates with Sales, Marketing, and Management teams to optimize sales strategies and enhance overall performance.

By supporting, implementing, and managing standardized processes, procedures, and strategies within the Sales department, the Sales Analyst’s main responsibility is to provide accurate data, clear information, and in‑depth analyses that contribute to the development of our sales strategy and help drive sustainable business growth.

MAIN RESPONSIBILITIES

1. Data Analysis:
• Collect, consolidate, and analyze sales data from multiple internal and external sources.
• Support the Commercial team through both quantitative and qualitative analyses.
• Identify trends, patterns, outliers, and performance deviations to inform business decisions.
2. Reporting:
• Prepare daily, weekly, and monthly sell-in / sell-out reports by customer, channel, brand, and product, collaborating closely with Finance, Forecasting, Customer Service, and Marketing.
• Develop dashboards, visualizations, and summary reports to communicate key findings effectively.
3. Forecasting:
• Contribute to sales forecasting and budgeting processes.
• Provide data-driven insights to support strategic planning and executive decision-making.
4. Performance Monitoring:
• Track sales performance against defined targets, KPIs, and budget expectations.
• Identify gaps and opportunities, proposing corrective actions to improve commercial performance.
5. Market Research:
• Conduct market and competitive analyses to understand landscape dynamics.
• Evaluate customer behavior, emerging trends, and demand drivers to support strategic initiatives.
6. Collaboration:
• Work closely with Sales and Marketing to develop and refine commercial strategies.
• Recommend adjustments to promotional activities, pricing, and channel actions based on analytical evidence to improve sales and profitability.
• Support product development and pricing strategy definition with relevant data insights.
7. Process Improvement:
• Identify opportunities to optimize and standardize sales processes and reporting workflows.
• Implement best practices to enhance operational efficiency and accuracy.

Manage and update customer sell-out data by channel for internal reporting and EMEA panel submissions.

SKILLS AND COMPETENCES

• Bachelor’s degree in Economics or a related field.
• Previous experience (3 to 4 years) in retail, trade marketing, or commercial roles is strongly preferred with a proven experience in data analysis, market research; a background in the Beauty & Cosmetics industry is a significant advantage.
• Strong analytical and quantitative skills, with excellent problem‑solving abilities, attention to detail, and the capacity to synthesize complex information into actionable insights that support sales performance improvement.
• Effective team player, able to collaborate across multiple functions.
• Highly organized, results‑oriented, and reliable in meeting deadlines.
• Ability to work effectively under pressure, managing shifting priorities, multiple projects, and tight timelines.
• Proficiency in Microsoft Excel (advanced level required) and SAP; experience with Power BI  (or similar tools) and CRM/consumer analytics tools is a plus.
• Fluency in English (written and spoken).
• Strong communication and presentation skills.
• Proactive, detail‑oriented, collaborative, and solution‑driven, with a hands‑on approach to problem solving.
• Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.