Group Product Manager US Brands

GROUP PRODUCT MANAGER US BRANDS

MISSION

The Group Product Manager US Brands is responsible for developing and implementing the operational marketing strategy for two strategic prestige brands within Shiseido Italy: NARS and Drunk Elephant.
The role reports directly to the Brand Manager NARS & Drunk Elephant.

This position oversees go‑to‑market excellence, 360° launches, A&P management, forecast and POSM planning, business performance analysis, and cross-functional coordination. The GPM will play a key role in supporting brand growth, ensuring best-in-class execution and full alignment with international guidelines, requiring a balance of strategic thinking, project management and practical execution.

MAIN RESPONSIBILITIES

1. Brand Strategy & Product Operational Management:
   • Develop and communicate a clear local brand and product strategy in alignment with the annual marketing plan and global/EMEA guidelines.
   • Conduct ongoing market analysis to identify trends, consumer insights, competitive dynamics and growth opportunities for both brands.
   • Support and monitor the A&P mix, prepare inputs for budget reviews, and propose optimization actions to support business objectives.
   • Ensure consistency of assortment, pricing, and brand positioning within the local market.

2. 360° Go-to-Market & Launch Excellence
   • Collaborate with and coordinate all Marketing functions (including Trade, Media & PR, Digital, Merchandising and Education), Sales and Supply to implement product launch and consolidation
   • Ensure cohesive and efficient execution across channels, developing and implementing all necessary actions to meet business targets, while aligning with retailer strategies.
   • Provide structured pre- and post-launch analysis based on KPIs, qualitative feedback, and retailer-specific performance.
   • Guarantee full compliance with international brand guidelines and local commercial needs.

3. Forecast & POSM Management
   • Oversee forecasting for launches, animations and core business, in collaboration with commercial team, ensuring accuracy and cross-functional alignment.
   • Manage POSM planning, forecasting and allocation, ensuring correct volumes, deadlines, and budget adherence.
   • Monitor tester and promo stock levels, minimizing risks of obsolescence and excess.
   • Collaborate with Supply Chain to optimize availability and limit stock-outs or overstock situations.

4. Performance Analysis:
   • Monitor and analyze sell-in, sell-out, market share, stock levels, distribution KPIs and competitive trends.
   • Identify performance drivers, risks and opportunities, proposing corrective actions to maximize growth and profitability.
   • Prepare performance presentations for sales force meetings, budget reviews, business updates & reports, and meetings with international teams.
   • Manage operational inputs for budget files, A&P tracking, forecasts, P&L-related documents, and all required reporting.

5. Stakeholder Management & Cross-Functional Collaboration:
   • Act as point of contact for NARS & Drunk Elephant EMEA marketing teams.
   • Liaise with stakeholders to ensure timely alignment, feedback consolidation, and follow-up on key operational topics.
   • Organize marketing presentations and prepare materials, launch decks and documents for sales force meetings
   • Collaborate closely with Sales teams to build retailer marketing plans, cluster strategies, and local activations.

SKILLS AND COMPETENCIES

• • Bachelor’s degree in Business, Marketing, Management or a related field.
  • Proven experience in Product Management, Brand Management, or Marketing, preferably within Beauty, Luxury, or FMCG.
  • Excellent communication and presentation skills.
  • Strong analytical mindset and ability to interpret complex data (sell-in, sell-out, ROI). 
  • Advanced Excel proficiency and strong PowerPoint skills. 
  • Advanced English (mandatory for EMEA/Global interactions).
  • Strategic thinking and planning; strong project and time management skills.
  • Autonomy, precision, entrepreneurial attitude, and collaborative working style. 
  • Digital and social media awareness; understanding of omnichannel business drivers. 
  • Creativity, passion for beauty, ability to think outside the box

• • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.