Resident Senior Artist NARS - Selfridges Trafford Centre (37.5 Hours)

Resident Senior Artist

MISSION

NARS inspires self-expression, creativity and artistry - bringing high-fashion, high-style and forward thinking to beauty. As a Resident Senior Artist you are the vision of self-expression and creativity, delivering an experience that is Iconic, Individual and Unexpected to our customers, Artists and Brand holders. You will drive sales through effective promotion and representation of the NARS brand through means of, exceptional artistry, world class service standards and achievement of retail sales target through appointment, events and outreach program, consumer engagement and team Artistry development in a high profile flagship store. You will bring NARS to life through product demonstration and artistry development with the instore team that animate icon product and new launches. Find new ways of working that deepen the customer profile and increase productivity on counter, whilst following  brand direction from NARS Lead Artist & National Events Manager.

ABOUT SHISEIDO

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45,000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in Shiseido being one the most trusted companies. Thanks to 150 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

Our first strength is make-up with our market share at number 9 in the UK with NARS. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and Cle de Peau Beaute in Harrods. Drunk Elephant joined our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Premium department Stores, fast paced drugstores & chains as well as online pure players and specialty stores. We also have 4 boutiques and 2 direct e-commerce websites.                          

ABOUT NARS                      

Sophisticated, witty and effortlessly chic, NARS embraces individuality, providing the vivid colour and luxurious texture needed to express personal visions of beauty.

Created in 1994 by the iconoclastic makeup artist François Nars, the brand has become a modern cult classic, synonymous with artistry, exquisite design, richly adventurous colour and witty irreverence. Iconic award winning products, number #1 selling Orgasm blush and Radiant creamy concealer to name a few. Individual, self-expression that is empowering, Inclusive and has character & personality. Unexpected, disruptive in the beauty industry, Bold, rule breaking and forward thinking.

ORGANISATION

Reports to: Area Sales and Education Manager 

Job Location: Flagship Store - Selfridges Trafford Centre

Contract type: Permanent, 37.5 hours across 5 days

MAIN RESPONSIBILITIES

SALES PERFORMANCE:

• Drive the Counter appointment business to deliver KPI expectations of pre-booked appointments and conversion rates. Deliver elevated level of service and artistry skill to customers through service menu.
• Achieve personal goals and targets set on a daily basis
• Follow direction of NARS Lead Artist & Events Manager for event calendar focuses and attend development sessions set out to provide skills required to deliver the quarterly events strategy. Manage events through the Pro Program (Boutiques Only)
• Lead on and off counter events in line with given targets, that focus on customer acquisition and driving incremental sales.
• Identify external partnerships opportunities to reach a new customer base outside of store.
• Build the counter event strategy and activity plans focused around new product launches, core focus areas and implement in collaboration with the Business Manager
• Build solid relationships with relevant stake holders, department store managers and staff as well as external businesses for events and collaborations.

EXPERIENCE AND ENGAGEMENT: CUSTOMER AND ARTIST COMMUNITY

• Be the NARS brand ambassador through image, artistry, passion and performance.
• Role model NARS image and performance guidelines with a focus on the NARS experience when serving customers.
• Manage virtual tools and services available to the customer including consultations, on line masterclasses and social media communication.
• Collate results from event and appointment activities carried out and report to Business Manager. Recommend customer engagement programs such event formats that will enhance their experiences and ultimately drive sales. 
• Bring NARS artistry to life through on counter activity days, briefings and reinforce brand authority to customers.
• Coach Artists in the art of customer behaviours and consumer trend
• Ensure best practice and counter standards are met to ensure the customer experience
• Represent the counter and have a proactive presence on NARS Facebook group and the NARS Digital Studio Insta page & App 
• Customer first approach always

ARTISTRY:

• Lead team meetings and conduct artistry/service driven workshops based on store specific training needs
• Develop the in store Artists on their artistry, product knowledge and application techniques that will directly support their own service and productivity.
• Conduct shop floor coaching/co-serving to develop the skill set of our artistry team.
• Support management team in identifying service and artistry development opportunities and work alongside Regional Trainer where appropriate.
• Attend Senior Flagship advanced artistry training sessions
• Support National Lead Artist and Events Manager in NARS in Artistry development and brand building projects when required.
• Carry out trade tests for potential new employees or promotions.

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Previous experience of working within the retail and beauty industry in high profile locations
• Proven high level of artistry experience through portfolio (on or off line)
• Professional appearance & grooming standards represent NARS style grooming guidelines
• Goal oriented with a strong commercial mindset.
• Excellent communication, leadership and organizational skills.
• Understanding of coaching and people development.
• Flexible working days including weekend and evenings.
• Flexibility is required should the situation arise where you will need to support in a leadership capacity on the shop floor
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

DEMONSTRATED SUCCESS IN:

• On counter leading from the from the front in excellence in performance to target and an elevated level of artistry and service that exceeds customer expectations.
• Has management experience and has excellent leadership skills.
• Demonstrated growth of appointment business in store.
• Experience of leading an event / outreach strategy with proven results

POSITION REFERENCE NUMBER: 11143