x2 Marketing Coordinators - Skincare Brands Shiseido + Clé de Peau Beauté

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Date: 25-Nov-2021

Location: London, LND, GB

Company: Shiseido



Shiseido and Clé de Peau Beauté  have two opportunities for an ambitious Marketing Coordinator to join the team. One Marketing Coordinator will work on Shiseido brand and the other Clé de Peau Beauté brand. As Marketing Coordinator, you will use your commercial and creative talent to help the development of the brand and implement the marketing strategy and product launch calendar within the retail distribution.




Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.

Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?


Shiseido UK & Ireland plays a central role in the EMEA region, leading the Digital acceleration agenda  thanks to a team of local experts, but is also constantly reinventing its Retail footprint in this buoyant market.



To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams


1.             Leverage our unique portfolio of premium Beauty brands across all 3 categories

2.            Stay agile and capture new retail opportunities

3.            Customer-driven decisions

4.            Create a great place to work in Beauty



Our first strength is Make-up, led by NARS, the No 8 brand in the UK market with incredible success globally. Skincare is a key priority for expansion, with Shiseido having huge growth potential in UK&I, and also the spectacular launch of Clé de Peau Beauté in Harrods and H-Beauty.  Drunk Elephant joined our portfolio at the beginning of 2021 bringing its unique tone of voice together with its amazing formulations.

We are also growing fast in Fragrance with brands such as Dolce & Gabbana, Issey Miyake, Narciso Rodriguez and Serge Lutens.

Our clients include high-street retailers such as department stores, drugstores & chains as well as online pure players and specialty stores. We also have 5 boutiques and 2 direct e-commerce websites.



ABOUT SHISEIDO BRAND                                           


One of the oldest cosmetic companies in the world, Shiseido boasts over 145 years of experience and has changed the global landscape of beauty with an emphasis on pioneering Japanese innovation. Truly a brand for all with intelligent formulas that answer the unique concerns of women and men of all ages.




Combining Japanese technology and innovation with modern French elegance, Clé de Peau Beauté harnesses the power of radiance, bringing their intelligent, uncompromising, exquisite products to the UK market for the first time. This is the height of luxury for the refined consumer, exclusively available within the iconic Harrods store in Knightsbridge.[AS1] 





  • Reports to: Brand Manager
  • Job Location: London
  • Contract type: Permanent




Trade Marketing

  • Work closely with Brand Manager [AS2] to execute the brand [AS3] 360 marketing plans in the UK
  • Work closely with all other marketing functions to ensure all activities are aligned and multichannel
  • Work with the Sales teams to support and implement the retailers’ marketing plan
  • Responsible for the planned allocation and timely delivery of POSM to support our distribution of retail doors[AS4] 
  • Support Brand Manager with Sampling & GWP planning and implementation, and being the owner of the tracker
  • Support new store launches and local marketing plans inclusive of assets management, stock management and eventing
  • Work with Brand Manager to coordinate GWP: photo-shooting, kit builds, label production and POS
  • Support VM planning and calendar aligned with product launches
  • Co-ordinate the design and delivery of all marketing material to support product launches, events, beauty rooms and customer activity: posters, leaflets, handout cards, direct mailers
  • Organise and execute customer events to recruit new and drive loyalty whilst enhancing our luxury brand image.
  • Identify partners and organisations for outreach and sampling programmes to widen our audience reach and recruit new customers to the brand.
  • Copywrite & proof on-counter tools, collateral, brand website and retailer websites to ensure locally relevant and audience-specific language is used.


Activity Management and Administration

  • Liaising with Shiseido EMEA to request images and information to be delivered on time
  • Negotiating the quotation for the design together with Group Brand Building Centre and print of all marketing collateral
  • Managing stock levels of products for marketing use
  • Co-ordinating with Operations and courier companies to raise orders and send products, diligently keeping up to date with order status to ensure smooth delivery.
  • Managing Purchase Orders and liaising with the Finance team to process payment of invoices
  • Monthly analysis of competitor and market trends through reporting/data tools like NPD as well as regular store visits to capture launch animations, events and VM executions.
  • Supporting Brand Manager and Marketing Director [AS5] with ad hoc projects



  • Educated to degree level
  • Previous experience in a similar role is desirable
  • A strong interest in the beauty industry
  • Strong organisational skills with the ability to multi-task
  • Hands on approach
  • Creative
  • Great attention to detail
  • Excellent time-management and skills
  • Excellent communication skills
  • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Succes

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