Senior National Account Manager

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Date: 20 Apr 2024

Location: London, LND, GB

Company: Shiseido

** Please apply via the Shiseido careers site - https://careers.shiseido.com/search/ as applications are not being received via LinkedIn **

 

MISSION

 

To act as the interface between the brands across Makeup, Skincare and Fragrance and nominated National Accounts Groups. To achieve agreed wholesale targets with various National Accounts through effective communication and implementation of strategic plans, and to maximise business to its full potential.

 

 

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

 

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

 

ABOUT SHISEIDO

 

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.

Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

 

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

 

 

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

 

1.             Leverage our unique portfolio of premium Beauty brands across all 3 categories

2.            Stay agile and capture new retail opportunities

3.            Customer-driven decisions

4.            Create a great place to work in Beauty

 

Our first strength is Make-up, led by NARS, UK’s Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products. 

 

Skincare is a key priority for expansion, with 5 very diverse and complementary brands covering the full scope of consumers needs and profiles. From brand Shiseido that is recognized for its uncompromising quality and showing huge growth potential in UK&I, to already iconic Drunk Elephant (+75% growth this year, about to enter Top10 Skincare) with its most sought-after formulations and Skin Smoothies, or the spectacular Clé de Peau Beauté that embodies the ultimate of stem-cell technology to the service of radiance. This year, we just launched ULÉ a newly created Skin-Tech brand with breakthrough credentials around Sustainability and botanical performance, as well as expanding Gallinée, our most recent acquisition from 2022 specialized around skin microbiome with unique patents.

 

We are also growing fast in Fragrance, a category we want to accelerate with leading Designers brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

 

Year to date, October 23, SHISEIDO Group is the fastest growing Beauty Group in the UK market, both in Stores and Online. Our clients include high-street retailers such as department stores, beauty chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites.  Our mix of sales is 55% online and 45% in brick & mortar.

 

ABOUT SHISEIDO BRAND                                   

Recently voted as No5 most trusted brand in Health & Beauty worldwide, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.

 

ABOUT CLE DE PEAU BEAUTE

Clé de Peau Beauté, the premier luxury skincare and makeup brand from Shiseido Cosmetics, was founded in 1982 as the ultimate expression of elegance and science. Forever guided by exquisite aesthetics and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within.

 

ABOUT DRUNK ELEPHANT

We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.

 

ABOUT NARS                                               

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

 

ABOUT DESIGNER FRAGRANCES

Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the edgy Zadig&Voltaire to the sensual and effortless delicacy of Narciso Rodriguez; and the intriguing mix of natural and sophistication in Issey Miyake. In selected distribution, we also have the unique collection from the extraordinary perfumer, Serge Lutens and more to come to the market.

 

ABOUT ULE

At Ulé we are on a mission to promote botanical, conscious beauty, being the first skincare brand to grow its ingredients in our own indoor high-tech vertical farm.

Our formulas are obtained through an avant-garde method of culture that guarantees the purity and power of the plants to give you more resilient skin. We have created a sustainable way of beauty for those who want to enjoy life to the fullest, in harmony with the environment.

 

ABOUT GALLINEE                                   

At Gallinée we believe in working with your microbiome to help it to look after you. Our products contain a patented complex of prebiotics, probiotics and postbiotics to nourish and support the good bacteria that make your own personal ecosystem. Helping them to look after even the most sensitive skin.

 

ORGANISATION

 

Reports to: National Account Controller

Job Location: Shiseido Group London Head Office

Management: 1 Direct Report

Contract type: Full Time

Accounts: BOOTS – Premium & Fragrance

 

 

MAIN RESPONSIBILITIES

NATIONAL ACCOUNTS STRATEGY

  • To develop annual business plans for the nominated National Account Groups with a view to improve the brand’s performance.
  • Work closely with Commercial Director to ensure effective delivery of the commercial strategy
  • To work closely with Marketing to support with appropriate activity, events and exclusives where applicable.

 

STOCK AND EVENTS

  • To ensure smooth running of the stock replenishment processes and liaise with Operations team members accordingly.
  • To manage the correct par levels for each store within allocated National Account Groups and negotiating for increases where necessary.
  • To work with the retailer to ensure the optimum assortment  is in place to maximise sales within an open-sell environment. Maintaining retailer specific assortment files and order forms.
  • To successfully sell-in the Marketing Programmes to each of the allocated National Account Groups and maximise store support for these activities to ensure that targets are achieved.
  • To work with the Digital Expert to ensure online targets are achieved. To brief the Digital Expert on retailer specific requirements to ensure the Digital expert delivers the right assets to the NAM.
  • Assist with new launch forecasting for allocated National Account Groups.

 

 

RETAIL AND WHOLESALE BUDGETS

  • To achieve agreed retail and wholesale targets within the allocated National Account Groups.
  • To monitor and forecast retail and wholesale performance for the allocated National Account Groups.
  • Develop and implement activities tailored to each allocated National Account Group as needed and directed to maximise business potential.

 

 

COMMUNICATIONS

  • To provide effective communication and strong working relationships with each allocated National Account Group management team.
  • To ensure effective communication and co-ordinated activity between brand management and field sales team.
  • To encourage feedback from the Field Management relating in respect of the National Account Groups.
  • Be fully responsive to any urgent retailer needs.

 

 

OTHER

  • To seek improvement in operating efficiencies within the allocated National Account Groups with particular reference to stock replenishment systems.
  • To work with the Visual Merchandising team to ensure all retailer specific merchandising needs are met to deadline.
  • To actively seek space and location improvements within the allocated National Account Groups and liaise with the Team to feed back any local opportunities. To report back immediately on any changes at local level that impede visibility and access to the counter.
  • Ensure regular visits to key stores within allocated National Account Groups with field sales team or on own.
  • To monitor and communicate competitor activity and performance within the allocated National Account Groups.
  • To implement and complete projects as requested by the General Manager/Commercial Director.

 

 

PROFILE, SKILLS AND EXPERIENCE REQUIRED

  • Strong experience at Senior/ National Account Manager level
  • Commercially aware & ability to drive business performance.
  • Experience in retail sales management within the National Account sector of the cosmetics industry.
  • Proven track record of managing wholesale sales within the National Account sector.
  • Able to manage time effectively and plan in contingencies to ensure targets are met.
  • Excellent written and verbal communications skills, adaptable for delivery to a range of audiences.
  • Team player, ability to respond to rapidly changing demands.
  • Experience with BOOTS preferred but not essential
  • Proficient at Excel.
  • Excellent planning & organisational skills.
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

 

THE BENEFITS YOU’LL LOVE…

  • 26 days holiday + bank holidays + your birthday day off    
  • Holiday buy – up to 5 days
  • Day off when you get married or move house
  • Generous contributory pension scheme – match up to 8%
  • Annual performance related bonus
  • Private medical insurance with Vitality
  • Enhanced parental allowance
  • Generous product allocation & discount
  • Life Assurance up to x4 your salary
  • Flexible Friday finish
  • Flexible & hybrid working
  • Wellbeing programmes
  • Annual performance and development reviews so you know your career is going in the right direction


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