Senior National Account Manager (FTC 12 months)

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Date: 04-Aug-2022

Location: London, LND, GB

Company: Shiseido

Senior National Account Manager





To act as the interface between the brands across Makeup, Skincare and Fragrance and nominated National Accounts Groups. To achieve agreed wholesale targets with various National Accounts through effective communication and implementation of strategic plans, and to maximise business to its full potential.





Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?


Shiseido UK & Ireland plays a central role in the EMEA region, leading the Digital acceleration agenda  thanks to a team of local experts, but is also constantly reinventing its Retail footprint in this buoyant market.



To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams


1.          Leverage our unique portfolio of premium Beauty brands across all 3 categories

2.          Stay agile and capture new retail opportunities

3.          Customer-driven decisions

4.         Create a great place to work in Beauty



Our first strength is Make-up, led by NARS, the No 8 brand in the UK market with incredible success globally. Skincare is a key priority for expansion, with Shiseido having huge growth potential in UK&I, and also the spectacular launch of Clé de Peau Beauté in Harrods and H-Beauty.  Drunk Elephant joined our portfolio at the beginning of 2021 bringing its unique tone of voice together with its amazing formulations.

We are also growing fast in Fragrance with brands such as Dolce & Gabbana, Issey Miyake, Narciso Rodriguez and Serge Lutens.

Our clients include high-street retailers such as department stores, drugstores & chains as well as online pure players and specialty stores. We also have 5 boutiques and 2 direct e-commerce websites.


ABOUT SHISEIDO                                   


Recently voted as No5 most trusted brand in Health & Beauty worldwide, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.





Clé de Peau Beauté, the premier luxury skincare and makeup brand from Shiseido Cosmetics, was founded in 1982 as the ultimate expression of elegance and science. Forever guided by exquisite aesthetics and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within.




We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.


ABOUT NARS                                               


Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.




Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the sensual and effortless delicacy of Narciso Rodriguez; the intriguing mix of natural and sophistication in Issey Miyake to the unique, innovative collection from the extraordinary perfumer, Serge Lutens




Reports to: Commercial Director

Job Location: Shiseido Group London Head Office

Contract type: 12 month Maternity Cover





  • To develop annual business plans for the nominated National Account Groups with a view to improve the brand’s performance.
  • Work closely with Commercial Director to ensure effective delivery of the commercial strategy
  • To work closely with Marketing to support with appropriate activity, events and exclusives where applicable.



  • To ensure smooth running of the stock replenishment processes and liaise with Operations team members accordingly.
  • To manage the correct par levels for each store within allocated National Account Groups and negotiating for increases where necessary.
  • To work with the retailer to ensure the optimum assortment  is in place to maximise sales within an open-sell environment. Maintaining retailer specific assortment files and order forms.
  • To successfully sell-in the Marketing Programmes to each of the allocated National Account Groups and maximise store support for these activities to ensure that targets are achieved.
  • To work with the Digital Expert to ensure online targets are achieved. To brief the Digital Expert on retailer specific requirements to ensure the Digital expert delivers the right assets to the NAM.
  • Assist with new launch forecasting for allocated National Account Groups.




  • To achieve agreed retail and wholesale targets within the allocated National Account Groups.
  • To monitor and forecast retail and wholesale performance for the allocated National Account Groups.
  • Develop and implement activities tailored to each allocated National Account Group as needed and directed to maximise business potential.




  • To provide effective communication and strong working relationships with each allocated National Account Group management team.
  • To ensure effective communication and co-ordinated activity between brand management and field sales team.
  • To encourage feedback from the Field Management relating in respect of the National Account Groups.
  • Be fully responsive to any urgent retailer needs.




  • To seek improvement in operating efficiencies within the allocated National Account Groups with particular reference to stock replenishment systems.
  • To work with the Visual Merchandising team to ensure all retailer specific merchandising needs are met to deadline.
  • To actively seek space and location improvements within the allocated National Account Groups and liaise with the Team to feed back any local opportunities. To report back immediately on any changes at local level that impede visibility and access to the counter.
  • Ensure regular visits to key stores within allocated National Account Groups with field sales team or on own.
  • To monitor and communicate competitor activity and performance within the allocated National Account Groups.
  • To implement and complete projects as requested by the General Manager/Commercial Director.




  • Strong experience at National Account Manager level
  • Experience at the HUT Group preferred
  • Commercially aware & ability to drive business performance.
  • Experience in retail sales management within the National Account sector of the cosmetics industry.
  • Proven track record of managing wholesale sales within the National Account sector.
  • Able to manage time effectively and plan in contingencies to ensure targets are met.
  • Excellent written and verbal communications skills, adaptable for delivery to a range of audiences.
  • Team player, ability to respond to rapidly changing demands.
  • Proficient at Excel.
  • Excellent planning & organisational skills.
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


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