Senior Communications & Digital Engagement Manager Shiseido & Clé de Peau Beauté

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Date: 10-Jan-2022

Location: London, LND, GB

Company: Shiseido

Senior Communications & Digital Engagement Manager, Shiseido and CPBf




The Senior PR & Communications Manager will lead PR & Communications for the Shiseido and CPB brands.  You will collaborate with the PR & Communications Director  to implement and manage the UK & Ireland Communications plans via multi-media channels. You will maintain and cultivate key media and influencer relationships keeping the Shiseido and CPB brands at the forefront of their minds within the industry and marketplace to increase brand awareness, affinity and ultimately drive sales and maximise business performance.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.            Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.           Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.


ABOUT SHISEIDO                                   


For over 140 years, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.




Clé de Peau Beauté, the premier luxury skincare and makeup brand from Shiseido Cosmetics, was founded in 1982 as the ultimate expression of elegance and science. Forever guided by exquisite aesthetics and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within.




Reports to: Communications & Digital Engagement Director

Job Location: Shiseido Group London Head Office

Contract type: Permanent







  • Contribute towards the development, management and implementation of plans with PR & Communications aligned to the regional brands PR & Communications strategies
  • Co-define and manage the PR & Communications budget
  • Cultivate and maintain relationships with national, regional, digital industry press and key influencers to increase brand reach & awareness
  • Deliver excellent media placements for new product launches as well as core products and brand building features across all media outlets
  • Pitch stories and develop alternate methods of outreach using creative mindset and tools such as spokespersons or counter openings etc to maximize opportunities and placements in the media for the brands
  • Work closely with Marketing, Online, Education, and Operational teams to organise assets and essential collateral to conduct local PR initiatives
  • Identify third party business opportunities and sponsorships that help drive awareness of the brands and help maximize business performance
  • Cultivate and maintain relationships with retailer, ecommerce PR contacts to identify media and business opportunities
  • Seek and propose to the PR & Communications Director new brand partnerships that help drive awareness of our brands.




  • Manage the development of all public relations materials, including press releases, media alerts, newsletters, fact sheets, product launch recaps and presentations within agreed budget
  • Track, monitor and analyse brand performance and publicity in media outlets; execute internal communication of media placements to UK and Regional HQ teams
  • Disseminate PR & Communications strategy and objectives to wider team




  • Manage and lead the Shiseido & CPB PR & Communications team to company and personal objectives, maintaining motivation and positivity.



  • Must have PR experience within beauty
  • Strong beauty editorial contacts and proof of past editorial results
  • Experience of cultivating key media and influencer relationships
  • Experience organising and managing events
  • Excellent communication skills required including writing and editing.
  • Strong presentation skills
  • Experience of managing and influencing internal stakeholders
  • Strong organisational, time management and prioritisation skills
  • Excellent analytical skills to define ROI on PR activity
  • Passion and energy to support and communicate the brand ethos, philosophy and market positioning
  • Experience of working with retailers in department store channels, distributors and e-commerce channels
  • Experience of working with sponsorships and branding events
  • Working knowledge of industry trends
  • Experience of working in a fast paced environment
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


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