Regional Education Manager - NORTH UK + IRELAND - NARS

Date: 15 Jul 2026

Location: London

Company: Shiseido

Regional Education manager NORTH UK + IRELAND – NARS

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1. Leverage our unique portfolio of premium Beauty brands across all 3 categories

2. Stay agile and capture new retail opportunities

3. Customer-driven decisions

4. Create a great place to work in Beauty

Our first strength is Make-up, led by NARS, UK’s Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products.

Skincare is a key priority for expansion, with 5 very diverse and complementary brands covering the full scope of consumers needs and profiles. From brand Shiseido that is recognized for its uncompromising quality and showing huge growth potential in UK&I, to already iconic Drunk Elephant (+75% growth this year, about to enter Top10 Skincare) with its most sought-after formulations and Skin Smoothies, or the spectacular Clé de Peau Beauté that embodies the ultimate of stem-cell technology to the service of radiance. This year, we just launched ULÉ a newly created Skin-Tech brand with breakthrough credentials around Sustainability and botanical performance, as well as expanding Gallinée, our most recent acquisition from 2022 specialized around skin microbiome with unique patents.

We are also growing fast in Fragrance, a category we want to accelerate with leading Designers brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

 Year to date, October 23, SHISEIDO Group is the fastest growing Beauty Group in the UK market, both in Stores and Online. Our clients include high-street retailers such as department stores, beauty chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites. Our mix of sales is 55% online and 45% in brick & mortar.

ABOUT NARS                                               

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

ORGANISATION

Reports to: National Education & Events Manager, NARS

Job Location: North UK & Ireland

Contract type: 12 Months FTC

NO COMPANY CAR - FUEL EXPENSES COVERED AND TRAVEL

MAIN RESPONSIBILITIES

Conduct and adapt Training Development Programs for NARS Retail artists, Business Managers and open sell staff

Produce monthly digital education content to populate open sell education platforms

Deliver a balanced blend of virtual and in person trainings to maximise technical and soft skill training in person.

Deliver a consistent on-boarding programme to new recruits in a timely manner including both New starter inductions and NARS CORE

Support the National Education & Events Manager in the creation and development of National education and development programs

Create locally relevant training solutions for your area in partnership with regional team.

Create and deliver training solutions to ensure national mystery shop consistency

Closely monitor service menu standards in your area and switch on training support where needed

Teach NARS Artists product knowledge, artistry skills and selling behaviours to enable them to consistently achieve and exceed sales & service goals

Build solid relationships with Keys stake-holders in your area and head office

Ensure training priorities align with Regional sales manager priorities through regular check ins

Ensure regular communication with National Education & Events Manager

Assist Area Sales & Education Managers in recruitment of new Makeup Artists and Business Managers conducting trade tests and providing feedback

Ensure all activities and expenses work within budget as directed by National Education & Events Manager

PROFILE, SKILLS AND EXPERIENCE REQUIRED

Proven experience in makeup education

Proven success with coaching and developing others

Excellent presentation skills

Excellent written and verbal skills

Confident with strong interpersonal skills and the ability to converse and liaise at all levels

Ability to work in a pressurised environment and meet tight deadlines

Ability to work independently whilst retaining team focus

Willing to travel regularly as per business requirements

Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

The benefits you’ll love…

26 days holiday + bank holidays + your birthday day off

Holiday buy – up to 5 days

Day off when you get married or move house

Generous contributory pension scheme – match up to 8%

Generous product allocation & discount

Life Assurance up to x4 your salary

Flexible Friday finish

Flexible & hybrid working

Wellbeing programmes

Annual performance and development reviews so you know your career is going in the right direction