Omnichannel Activation Intern

Omnichannel Activation Intern

12 Month FTC

MISSION

To support the Senior Omnichannel Activation Manager on executing against the omnichannel retail strategy and support on all activation elements with strategic retailers in the UKI. This newly created role will involve campaign briefing, tracking and capturing all omnichannel campaigns across the retailer estate. This role requires close collaboration with Commercial, Marketing, Digital.

ORGANISATION

Reports to: Senior Omnichannel Activation Manager 

Job Location: Shiseido Group London Head Office

Contract type: 1 Year Contract (starting July 7th 2025)

MAIN RESPONSIBILITIES

Activation Coordination

• Own the campaign execution at go-live and monitor coverage via gantt chart (Airtable)
• Attend weekly calls internal/external and support note taking and sharing status updates
• Complete retailer briefings forms on time and in full working with the Manager for guidance
• Create go-to marketing omnichannel launch guides and best practice – includes retail media, trade instore and online, retailer packages, KCPs etc
• Communicate and liaise with marketing team on campaign asset needs in line with specs (retailer campaigns only)
• Work closely with cross-functional teams, including sales, marketing, digital and communications to ensure alignment of activation linked to wider team goals

Retailer Partnerships

• Support on all retailer executions for relevant brand and being efficient with retailer requests
• Deliver best in class UX / prompt asset updates and support on troubleshooting
• Support the team with 360 omnichannel campaign briefs, assets, and tracking for all campaigns
• Explore new marketing opportunities instore and attend regular in store walk through to connect online and instore campaigns
• Support on all reporting gathering insights and being a part of the Activation team meeting cadence

Audits and Maintenance

• Monitor retailer partner activity for the UK to ensure they are aligned and representing relevant brands in accordance with guidelines with daily checks
• Check all launches are executed correctly after the OCD, tracking suboptimal executions and requesting changes promptly
• Perform routine audits on retailer.coms to identify issues and correct them, prioritising based on campaign needs
• Manage and execute all ad-hoc retailer requests with regards to campaign management

Tracking

• Capture all organic and paid-for coverage online, social, email, in store for large scale launches
• Keep track of key competitor activity and launch activations and present back where possible
• Support the Sr Manager on the following meetings: weekly trade and quarterly reviews preparing a list of status of activations being ready to confidently communicate status

EXPERIENCE REQUIRED

• Superb organisational skills with a passion for detail and precision
• Able to manage time effectively and prioritise accordingly
• Excellent written English, with a keen eye for grammar, syntax, spelling, and style
• Able to collaborate well with colleagues and internal teams
• Strong awareness of omnichannel brand representation and messaging
• Strong team player
• Passion for all things beauty, online and instore
• Passion and familiarity with UK online retailers
• Positive attitude and works well under pressure
• Previous e-retail / digital experience a plus
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

Desirable

• Experience within the beauty industry in a retailer marketing capacity
• Basic to Intermediate knowledge of Photoshop
• Copywriting and proficiency with SEO
• A relevant business degree / diploma
• Previous experience working with brand marketing optimisation

THE BENEFITS YOU’LL LOVE

• You time: Enjoy 26 days off, plus bank holidays, and a special day off for your birthday!
• Pension Power: We match up to 8% to help you save for the future.
• Health at Your Fingertips: Access to a Digital GP whenever you need it.
• Family First: Enhanced parental allowance to support your growing family.
• Beauty Bonanza: Generous product allocation and discounts to keep you glowing.
• Secure Your Future: Life Assurance up to 4x your salary.
• Feel Good: Dive into our wellbeing programs and visit the in-office Wellness Room
• Growth Journey: Regular development check-ins to keep you on track.
• Skill Up: Excel training to boost your knowledge and the opportunity to work with an inhouse coach
• Social Scene: Join in on company socials for fun and networking.
• Exclusive Access: Retail Trust, Tastecard, and local discounts at your fingertips.
• Snack Attack: Unlimited coffee, tea, milk options, and snacks to fuel your day.
• Balanced Life: Enjoy a 35-hour work week, Flexible Friday finish, Hybrid and Flexible working and a protected lunch break
• Salary: £25,000

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

Click here to learn more about our brands

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1.          Leverage our unique portfolio of premium Beauty brands across all 3 categories

2.          Stay agile and capture new retail opportunities

3.          Customer-driven decisions

4.          Create a great place to work in Beauty

OUR PRINCIPLES

Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles – known as "TRUST 8" – are based on the idea that mutual trust is the key to succeeding in OUR MISSION.

Click here to learn more about Our Principles and The Shiseido Philosophy