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National Account Manager

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Date: 02-Jan-2021

Location: London, LND, GB

Company: Shiseido

MISSION

 

To act as the interface between the brand(s) and nominated National Accounts Groups. To achieve agreed wholesale targets with various National Accounts through effective communication and implementation of strategic plans, and to maximise business to its full potential.

 

 

ABOUT SHISEIDO

 

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

 

Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:

 

1.             Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.            Deliver sustainable growth and profitability of our brands

 

Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.

 

ABOUT SHISEIDO                                   

 

For over 140 years, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.

 

ABOUT CLE DE PEAU BEAUTE

 

Clé de Peau Beauté, the premier luxury skincare and makeup brand from Shiseido Cosmetics, was founded in 1982 as the ultimate expression of elegance and science. Forever guided by exquisite aesthetics and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within.

 

ABOUT NARS                                               

 

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

 

 

 

ABOUT LAURA MERCIER 

 

Laura Mercier, pioneer of the “Flawless Face,” is a world-renowned makeup artist and the innovative force behind the eponymous brand’s iconic products and luxe artistry techniques. She continues to make artistry effortless through her intuitive approach to beauty and philosophy: “What makes you unique makes you beautiful.” 

 

 

 

ORGANISATION

 

Reports to: Senior National Account Manager

Job Location: Shiseido Group London Head Office

Contract type: Permanent

 

 

MAIN RESPONSIBILITIES

NATIONAL ACCOUNTS STRATEGY

  • To develop annual business plans for the nominated National Account Groups with a view to improve the brand’s performance.
  • To work closely with Marketing to support with appropriate activity, events and exclusives where applicable.

 

STOCK AND EVENTS

  • To ensure smooth running of the stock replenishment processes and liaise with Operations team members accordingly.
  • To manage the correct par levels for each store within allocated National Account Groups and negotiating for increases where necessary.
  • To work with the retailer to ensure the optimum assortment  is in place to maximise sales within an open-sell environment. Maintaining retailer specific assortment files and order forms.
  • To successfully sell-in the Marketing Programmes to each of the allocated National Account Groups and maximise store support for these activities to ensure that targets are achieved.
  • To work with the Digital Expert to ensure online targets are achieved. To brief the Digital Expert on retailer specific requirements to ensure the Digital expert delivers the right assets to the NAM.
  • Assist with new launch forecasting for allocated National Account Groups.

 

 

RETAIL AND WHOLESALE BUDGETS

  • To achieve agreed retail and wholesale targets within the allocated National Account Groups.
  • To monitor and forecast retail and wholesale performance for the allocated National Account Groups.
  • Develop and implement activities tailored to each allocated National Account Group as needed and directed to maximise business potential.

 

 

COMMUNICATIONS

  • To provide effective communication and strong working relationships with each allocated National Account Group management team.
  • To ensure effective communication and co-ordinated activity between brand management and field sales team.
  • To encourage feedback from the Field Management relating in respect of the National Account Groups.
  • Be fully responsive to any urgent retailer needs.

 

 

OTHER

  • To seek improvement in operating efficiencies within the allocated National Account Groups with particular reference to stock replenishment systems.
  • To work with the Visual Merchandising team to ensure all retailer specific merchandising needs are met to deadline.
  • To actively seek space and location improvements within the allocated National Account Groups and liaise with Senior Commercial Team to feed back any local opportunities. To report back immediately on any changes at local level that impede visibility and access to the counter.
  • Ensure regular visits to key stores within allocated National Account Groups with field sales team or on own.
  • To monitor and communicate competitor activity and performance within the allocated National Account Groups.
  • To implement and complete projects as requested by the General Manager/Commercial Director.

 

 

PROFILE, SKILLS AND EXPERIENCE REQUIRED

  • Strong experience at National Account Manager level
  • Commercially aware & ability to drive business performance.
  • Experience in retail sales management within the National Account sector of the cosmetics industry.
  • Proven track record of managing wholesale sales within the National Account sector.
  • Able to manage time effectively and plan in contingencies to ensure targets are met.
  • Excellent written and verbal communications skills, adaptable for delivery to a range of audiences.
  • Team player, ability to respond to rapidly changing demands.
  • Proficient at Excel.
  • Excellent planning & organisational skills.
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


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