Marketing Coordinator - NARS

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Date: 10-Sep-2021

Location: London, LND, GB

Company: Shiseido



The Marketing Coordinator will support the Brand Manager and Senior Marketing Manager in the development & implementation of marketing programmes to drive brand awareness, recruit new users to brand, and support retail sales growth across all UK & Ireland channels. Work cross-functionally to excel at executing product launches and be a competent project and events coordinator.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.             Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.            Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.



ABOUT NARS                                               


Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.





Reports to: Senior Marketing Manager, NARS

Job Location: London

Contract type: Permanent





  • Support the Marketing Manager as needed throughout newness & core forecasting processes
  • Support Marketing Manager to analyse any Newness/Core business performance for required brand reviews using available internal data resources 
  • Ensure UK sampling file is accurately maintained to reflect all channel plans and budgeted spend
  • Support the Marketing Manager in planning & re-capping robust 360 launch plans, as needed
  • Support Marketing Manager in creation of detailed creative & supplier briefs for all launch-related VM, POS, and collateral materials, ensuring consistency with brand image & global creative & copy direction
  • Work with National Account Managers to co-ordinate & execute agreed retailer/boutique/trade event support activities and exclusive retailer support from promotional POS to exclusive Sites and Windows
  • Partner with the Digital and PR & Communications team to coordinate a robust social media & E-CRM communication plans for assigned launches
  • Support the Marketing Manager in execution of press, digital and media advertising plans & creative, such as partnerships, agreed influencer activations and OOH
  • Work within the agreed budget & marketing launch timelines when producing or supplying all POS materials, advertising, and collateral including budget co-ordination, raising SKUs and PO process
  • Support the Marketing Manager & Marketing Director to create presentations for Sales Meetings, retailer Strategy, and internal meetings
  • Create detailed and complex launch allocations for testers, samples, and marketing collateral for assigned category(s) as needed
  • Coordinate planning & execution of  boutique trade marketing programs working with National Account Manager to agree and lead Marketing support on behalf of the team, as needed
  • Manage the process of non-launch related Marketing collateral for stores
  • Keep in regular communication with the Area Sales & Education Managers and Beauty Ambassadors to achieve consistency across the market as well as receiving quality feedback
  • Provide administrative marketing team support as needed (maintenance of marketing calendar, product launch planner, and weekly newsletter, meeting preparation)




  • Demonstrable marketing experience within beauty
  • Working knowledge of the UK cosmetics market
  • Demonstrable experience of brand marketing with involvement and understanding of the key marketing processes, such as analysis and reporting of retail data, budget co-ordination and promotion and point of sale management
  • Evidence of having worked on multiple projects/events to completion, within short deadlines and budgets
  • Long-term planning abilities balanced with operational delivery experience
  • Creative marketing experience in the design, adaptation and implementation of marketing programmes.
  • Can demonstrate a strong ability to interact with a wide variety of stakeholders, across multiple functions to deliver marketing activity which clearly delivers a consistent return on investment.
  • Positive outlook, adaptable and collaborative
  • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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