Marketing Coordinator - Designer Fragrances

Date:  Jan 7, 2023
Location:  London
Company:  Shiseido
Country/Region:  GB
Custom Field 4:  Employee (Permanent)
Company:  Shiseido

Marketing Coordinator  - Designer Fragrance brands





The Shiseido Group has an opportunity for a Marketing Coordinator to join our Fragrance brands to work across our portfolio of 5 fragrance brands. As Marketing Coordinator, you will use your commercial and creative talent to enforce the development of the brands through the efficient implementation of the marketing strategy.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.              Create a great place to work in Beauty

2.             Customer driven focus to meet and exceed expectations

3.             Champion Omni-channel through a seamless offering across all customer touchpoints

4.             Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with NARS. We are also growing fast in fragrance with brands such as Issey Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Clé de Peau Beauté in Harrods.  Drunk Elephant joined our portfolio in 2021 supporting our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.





Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the edgy Zadig&Voltaire to the sensual and effortless delicacy of Narciso Rodriguez; and the intriguing mix of natural and sophistication in Issey Miyake. In selected distribution, we also have the unique collection from the extraordinary perfumer, Serge Lutens and more to come to the market.





Reports to: Marketing Manager and dotted lines to the Brand Manager

Job Location: London (3 days min. in the office)

Contract type: Permanent




Brand Marketing

  • Work closely with the Marketing/Brand Managers to execute the brands’ 360 marketing plans in the UK
  • Work closely with the Marketing/Brand Managers to ensure individual brand launch calendars are updated and communicated to EMEA
  • Support demand planning and Marketing/Brand Managers on the quarterly product forecasts and launch execution internally and across the retail distribution
  • Work closely with all other marketing functions to ensure all activities are aligned and are multichannel
  • Work with the Commercial teams to support and implement the retailers’ marketing plan
  • Responsible for the planned allocation and timely delivery of POSM to support our distribution of retail doors
  • Leading on the post campaign and key gifting periods analysis for UK and EMEA reporting
  • Support VM planning and calendar aligned with product launches
  • Co-ordinate the timely delivery of media assets to relevant sources to meet campaign launch timelines
  • Co-ordinate the design and delivery of all marketing material to support product launches, events and customer activity, i.e. posters and POSM
  • Identify partners and third party organisations for outreach and sampling programs to widen our audience reach and recruit new customers to the brand
  • Own master retailer order forms and support in determining product pricing strategies
  • Own and lead on ad hoc projects that will support the brand and commercial objectives of the fragrance portfolio



  • Liaising with EMEA to request images and information to be delivered on time
  • Negotiating the quotation for the design and print of all marketing collateral
  • Managing stock levels of products for marketing use
  • Co-ordinating with Operations and courier companies to raise orders and send products, diligently keeping up to date with order status to ensure smooth delivery
  • Managing Purchase Orders and liaising with the Finance team to process payment of invoices
  • Monthly analysis of competitor and market trends through reporting/data tools like NPD as well as regular store visits to capture launch animations, events and VM executions
  • Monthly presentation via email and verbally to fragrance team and wider team on NPD analysis and UK competitor trends
  • Organise and support Marketing Manager with retailer strategy meetings
  • Supporting Marketing Manager and Marketing Director with ad hoc projects




  • Educated to degree level
  • Previous experience in a similar role is desirable
  • A strong interest in the beauty industry
  • Strong organisational skills with the ability to multi-task
  • Hands on approach
  • Creative
  • Great attention to detail
  • Excellent time-management and skills
  • Excellent communication skills
  • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


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