Interim Senior OmniChannel Activation Manager - 12 Month FTC

Interim Senior OmniChannel Activation Manager – 12 Month FTC

MISSION

The Senior OmniChannel Retail Activation Manager will be responsible for owning and driving the omnichannel retail strategy/ go to market strategy for key strategic retailers. This role will involve making strategic decisions on media inventory placements across various channels and measuring the ROI and incremental sales uplift. The ideal candidate will have a deep understanding of account manager, go to market /omnichannel execution, strong analytical skills, and a proven track record of driving successful retail media campaigns.  

ORGANISATION

Reports to: Commercial Director

Job Location: London

Contract type: 12 Month FTC

MAIN RESPONSIBILITIES

• Formulate a comprehensive OmniChannel Execution strategy:  Formulate a comprehensive digital and instore strategy aligned with the company's overall objectives. Develop and implement strategies that integrate online and offline channels to provide a seamless customer experience across all touchpoints.  This includes setting ambitious revenue targets, identifying target markets, and determining effective marketing and promotional campaigns to drive customer acquisition and retention.  Establish performance measurement mechanisms to track progress (trend data/ROI, etc.). 

• Build deep commercial relationships whilst developing an audience first led acceleration strategy: Foster strong relationships within our top key retailers digital and execution senior teams to influence their digital roadmap, improve our share of voice, media, CRM, and data capabilities to create brand opportunities. Collaborate with commercial partners and the Digital Director to enhance our e-commerce share at respective retailers as well as collaborating with data and CRM partners to leverage 1P data for more efficient consumer targeting, collaborating with Digital Director on any strategic clean room opportunities. 

• Strategic Planning: Develop and implement a winning omnichannel/ got to market retail strategy in alignment with business objectives and key retailer partnerships for relevant division.  Liaise with brands on retailer and market needs based on brand objectives (rankings in subcategories) and then project manage the requirement gaps of commercial team to produce and deliver tailored retailer strategies; assets, target demographics, vehicle mechanics, and KCP strategies.  

• Media Inventory Management: Make strategic decisions on media inventory placements across various channels, including in-store, online, and third-party platforms aligning these to Retailer capabilities and digital trends tapping into partnership road map goals 

• Campaign Execution: Execute, flawless best in class execution adapted to each Retailers context. Plan, execute, and optimize retail campaigns to drive brand awareness, customer engagement, and sales growth aligning with Commercial and Brand Strategy both digitally and instore driving a 360 experience along the customer path to purchase. This may include any briefing of assets for retailer and retail media briefing 

• Performance Measurement: Measure and analyse strategic audiences, ROI and incremental sales uplift of retail campaigns on a monthly basis. Use data-driven insights to refine strategies and improve performance for YTG plans to ensure that we always win the 4 week battle. 

• Collaboration: Work closely with cross-functional teams, including sales, marketing, digital and communications teams, to ensure alignment and integration of omnichannel strategies.  Digital native able to influence others on e-retail best practices and championing upskilling teams . Key interface with EMEA E-Retail team and Global brand teams  

• Retailer Relationships: Build and maintain strong relationships with key retail partners to maximise media opportunities instore and online to drive collaborative initiatives.  Define Retailer activation strategies, including Partnership Marketing, CRM and Media . Be seen as the GO TO partner of choice especially with key online and digital contacts building relationships at retailer level.  Support the management of a retailer Implant for E Retail where appropriate and be a champion for a Key Retailer (s) alongside the relevant Controller 

• Trend monitoring and innovation: Continuously monitor upcoming trends and developments. Establish joint innovation priorities and initiatives with key retailer to ensure Shiseido are always seen as best in class. 

• Budget Management: Manage with the NAC the retail trade budget for assigned brand, ensuring efficient allocation of resources and maximising return on investment for all future activities 

• Reporting: Provide regular monthly reports and insights to Senior Leads on the performance of retail campaigns and their impact on business objective to facilitate future best investment choices  

EXPERIENCE REQUIRED

• Experience within National Account management and retail media, omnichannel marketing, or a related role within the beauty or FMCG industry
• Experience managing Digital / E-Retail relationships and in a commercial market or digitally focused role or within an e-retailer is advantageous
• Management of a team would be a preferential

• Ability to translate Brand vision into actionable go to market strategies and adapt them to evolving market dynamics 

• Excellent communication skills with an ability to manage multiple stakeholders both externally and internally across regional and local teams to achieve cohesion  

• Strong Understanding of Retail Dynamics, Channel Management and P&L Levers with the ability to identify growth opportunities and optimise investment strategies 

• Strong analytical skills with the ability to interpret complex data and make strategic decisions to optimise campaign performance 

• Exceptional attention to detail and highly organised  

• Proactive, pragmatic and analytical mindset  

• Positive, collaborative, can-do attitude, a team player but able to work autonomously  

• Experience leading digital upskilling and training desirable  

• Aware of digital and e-retail trends, retail media experience desirable  

• Proven track record of managing successful retail omnichannel campaigns and driving measurable results. 

• Proficiency in using marketing analytics tools and platforms. 

• Strong project management skills with the ability to manage multiple projects simultaneously. 

•  Deep understanding of omnichannel marketing principles and practices. Familiarity with the beauty industry is a plus. 

THE BENEFITS YOU’LL LOVE

·       26 days holiday + bank holidays + your birthday day off   

·       Holiday buy – up to 5 days

·       Generous contributory pension scheme – match up to 8%

·       Private medical insurance with Vitality

·       Enhanced parental allowance

·       Generous product allocation & discount

·       Life Assurance up to x4 your salary

·       Flexible Friday finish

·       Flexible & hybrid working

·       Wellbeing programmes

·       Performance and development reviews so you know your career is going in the right direction

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

Click here to learn more about our brands

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1.            Leverage our unique portfolio of premium Beauty brands across all 3 categories

2.            Stay agile and capture new retail opportunities

3.            Customer-driven decisions

4.           Create a great place to work in Beauty

OUR PRINCIPLES

Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

OUR PRINCIPLES serve as the working principles that every Shiseido employee must follow. These eight working principles – known as "TRUST 8" – are based on the idea that mutual trust is the key to succeeding in OUR MISSION.

Click here to learn more about Our Principles and The Shiseido Philosophy

At Shiseido, we are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success. We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability, religion, or any other characteristic protected by law.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion. Together, we can build a vibrant and dynamic team that reflects the diverse world we serve.

If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

As users of the disability confident scheme, we guarantee to interview all disabled applicants who meet the minimum criteria for the position applied to.