Interim Senior Communications & Digital Engagement Manager (Senior PR Manager) (12 month FTC)

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Date: 21-Oct-2021

Location: London, LND, GB

Company: Shiseido


The Senior Communications & Digital Engagement Manager will build, implement and manage the UK and Ireland Communications plans via multi-media channels. You will maintain and cultivate key media and influencer relationships keeping the brands at the forefront of their minds within the industry and marketplace to increase brand awareness, affinity, engagement  and ultimately drive sales and maximise business performance.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.             Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.            Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.





Reports to: General Manager, UK & Ireland

Reporting line: One Direct Report

Contract type: 12 Months Fixed Term (Maternity Cover)





  • Create, develop, manage and implement plans that support growth within both traditional and social media that is aligned to the global PR and Communications strategies. Both NPD and always-on core support are key
  • Manage the PR and Communication budget and be responsible for monthly reviews with the finance team
  • Cultivate and maintain relationships with national, regional, digital industry press, key influencers, make-up artists and experts to increase brand reach, awareness and engagement that leads to advocacy
  • Deliver excellent media placements for new product launches as well as core products and brand building features across all media outlets
  • Pitch stories and develop alternate methods of outreach using creative mindset and tools such as using spokespersons to support key messages to maximize opportunities and placements in the media for the brand
  • Identify third party business opportunities and sponsorships that help drive awareness of the brands and help maximize business performance
  • Cultivate and maintain relationships with retailer, ecommerce PR and social contacts to identify media and business opportunities
  • Seek and develop new brand partnerships that help drive awareness and key messaging




  • Be the PR lead at key internal meetings such as quarterly brand reviews, weekly leadership team meetings and Global PR team calls
  • Disseminate PR and Communications strategy and objectives to the wider team, aligning with key departments to ensure a 360 plan is delivered
  • Track, monitor and analyse brand performance and publicity in media outlets; execute internal communication of media placements to UK, Global and EMEA HQ teams
  • Be responsible for all contracts of services, negotiate on behalf of the brand
  • Manage initial conversations with external agencies, support the team on the day to day/campaign management
  • Manage existing charity partners and be the main contact for all related enquiries
  • Support the wider team with PR input for both internal training sessions and external strategy meetings




  • Manage and lead the Communications and Digital Engagement team to company and personal objectives. Support individual career development whilst maintaining motivation and positivity
  • Manage team recruitment



  • Must have PR experience within beauty
  • Strong beauty editorial contacts and proof of past editorial results
  • Experience of cultivating key media and influencer relationships
  • Experience organising and managing events
  • Excellent communication skills required including writing and editing.
  • Strong presentation skills
  • Experience of being a team leader and department head
  • Experience of managing and influencing internal stakeholders
  • Strong organisational, time management and prioritisation skills
  • Excellent analytical skills to define ROI on PR activity
  • Passion and energy to support and communicate the brand ethos, philosophy and market positioning
  • Experience of working with retailers in department store channels, distributors and e-commerce channels
  • Experience of working with sponsorships and branding events
  • Working knowledge of industry trends
  • Experience of working with My Market Insight, Traackr and SAP preferred
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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