Interim SEO & Content Manager (12 month Fixed Term Contract)

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Date: 23-Mar-2021

Location: London, LND, GB

Company: Shiseido



Working with the Digital Director, the SEO & Content Manager is responsible for optimizing copy and landing pages for search engine optimization. Performing ongoing keyword research including discovery and expansion of keyword opportunities. Researching and implementing content recommendations for organic SEO success across all brands.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.             Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.            Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.





Reports to: Digital Director

Job Location: Shiseido Group London Head Office

Contract type: Fixed Term Contract




  • Define and lead the UKI SEO and content strategy in collaboration with the Digital Director
  • Lead and manage local search engine optimisation covering  keyword research and strategy, on-site technical elements, link-building and content creation
  • Manage SEO content calendars for all brand sites working collaboratively with marketing and digital activation teams to deliver
  • Work collaboratively with EMEA eCommerce team stakeholders, local marketing and eCommerce teams to ensure a cohesive approach
  • Proactively work to improve all organic search KPIs, increasing ROI and driving incremental qualified traffic and revenue across all eCommerce sites
  • Provide regular SEO KPIs and analysis and local, market-relevant search insights to the UKI business
  • Ensure SEO and content creation best practice is shared and leveraged locally across all brands and Divisions
  • Lead and champion all UKI-wide SEO initiatives, training and upskilling the group on relevant metrics



  • Experience managing search engine optimisation including keyword research and strategy, on-site technical elements, link-building and content creation
  • Strong analytical skillset with experience of managing multiple brands and channels simultaneously to drive results
  • Ability to manage multiple stakeholders across global, regional and local teams in order to achieve cohesion
  • Experience of managing media agencies and budgets
  • Agency work experience desirable
  • Proactive, pragmatic and analytical mindset
  • Positive, collaborative, can-do attitude
  • Experience of digital upskilling and training desirable
  • Excellent communication skills
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


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