Interim National Account Manager (QVC) - bareMinerals & Designer Fragrances (12 month FTC)

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Date: 19-Mar-2021

Location: London, LND, GB

Company: Shiseido



To act as the interface between the brand(s) and nominated National Accounts Groups, predominantly the QVC Account. To achieve agreed wholesale targets with various National Accounts through effective communication and implementation of strategic plans, and to maximise business to its full potential.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.             Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.            Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.




We believe makeup and skincare should not only make you look good but should also be good for your skin. So clean minerals have always been the heart and soul of every bareMinerals product. They always will be. Ever since we started the beauty revolution with our bestselling mineral foundation in 1995.





Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the sumptuous and refined Elie Saab to the sensual and effortless delicacy of Narciso Rodriguez; the intriguing mix of natural and sophistication in Issey Miyake to the exotic and glamourous Dolce&Gabanna. In selected stores, we also have the unique, innovative collection from the extraordinary perfumer, Serge Lutens.





Reports to: Senior National Account Manager

Job Location: Shiseido Group London Head Office

Contract type: 12 month Fixed Term Contract






  • Being the primary contact for all aspects of the QVC business and QVC correspondence, ensuring all QVC processes are followed in a timely manner
  • Create a QVC Marketing calendar, actively proposing all new launches and kit configurations, including TSV and other promotional activity.   
  • Responsible for entire product assortment, from initial idea, forecasting, pricing, respecting margins, presenting to the buyer and securing air time.
  • Manage All Costs - Budget Tracker / Accruals / Monthly Finance P&L Meetings
  • Working with EMEA (supply chain) and demand planning to ensure all kits are created in a timely manner to meet the product launch planner time lines. 
  • Responsible for updating the product launch planner with all newness 12 months in advance. 
  • Actively identifying areas of risk and opportunity with the annual plan, using analysis of sales on and off air to seek opportunities, to further maximise sales. 
  • To support the on air guests on all aspects of the QVC business and maintain a high level of on and off air execution, work together on compelling stories and key demos to execute on-air.  (flexibility to attend and support all QVC shows, which may be required out of business hours)
  • Manage QVC’s sampling programmes to drive customer acquisition and retention
  • Monitoring competitor activations and aware of industry trends & proposing ways to ensure that we are one step ahead
  • Advise QVC of launch delays, coordinate movement of stock delivery, amendments of POs, any new POs to be raised
  • Contribute to EMEA monthly sales report with previous months results, capturing sales results, key takeaways and top ten SKU’s.
  • Lead and attend all (EMEA, Global and Germany Team meetings) related to QVC, being the voice and champion of the business, keeping teams informed of overall strategy and objectives.
  • Oversee and work collaboratively with the QVC Marketing Assistant


  • Fully responsible for QVC P&L and OP Profit
    • Monthly monitoring with finance support, to ensure this is achieved        
  • To achieve agreed retail and wholesale targets within the allocated National Account Groups.
  • To monitor and forecast retail and wholesale performance for the allocated National Account Groups.
  • Develop and implement activities tailored to each allocated National Account Group as needed and directed to maximise business potential.



  • To develop annual business plans for the nominated National Account Groups with a view to improve the brand’s performance.



  • To ensure smooth running of the stock replenishment processes and liaise with Operations team members accordingly.
  • To manage the correct par levels for each store within allocated National Account Groups and negotiating for increases where necessary.
  • To work with the retailer to ensure the optimum assortment  is in place to maximise sales within an open-sell environment. Maintaining retailer specific assortment files and order forms.
  • To successfully sell-in the Marketing Programmes to each of the allocated National Account Groups and maximise store support for these activities to ensure that targets are achieved.
  • To work with the Digital Expert to ensure online targets are achieved. To brief the Digital Expert on retailer specific requirements to ensure the Digital expert delivers the right assets to the NAM.
  • Assist with new launch forecasting for allocated National Account Groups.



  • To provide effective communication and strong working relationships with each allocated National Account Group management team.
  • To ensure effective communication and co-ordinated activity between brand management and field sales team.
  • To encourage feedback from the Field Management relating in respect of the National Account Groups.
  • Be fully responsive to any urgent retailer needs.



  • To seek improvement in operating efficiencies within the allocated National Account Groups with particular reference to stock replenishment systems.
  • To actively seek space and location improvements within the allocated National Account Groups and liaise with Senior Commercial Team to feed back any local opportunities. To report back immediately on any changes at local level that impede visibility and access to the counter.
  • To implement and complete projects as requested by the General Manager/Commercial Director.



  • Working knowledge of the UK cosmetics market and QVC
  • Demonstrable experience of brand marketing with involvement and understanding of the key marketing processes, such as:
  • Analysis and reporting of retail data
  • Budget co-ordination
  • Project management
  • Promotion and point of sale management
  • Evidence of having worked on multiple projects to completion, within short deadlines and budgets
  • Long-term planning abilities balanced with operational delivery experience
  • Demonstrable evidence of working collaboratively across multiple functions
  • Strong experience at National Account Manager level
  • Commercially aware & ability to drive business performance.
  • Experience in retail sales management within the National Account sector of the cosmetics industry.
  • Proven track record of managing wholesale sales within the National Account sector.
  • Able to manage time effectively and plan in contingencies to ensure targets are met.
  • Excellent written and verbal communications skills, adaptable for delivery to a range of audiences.
  • Team player, ability to respond to rapidly changing demands.
  • Proficient at Excel.
  • Excellent planning & organisational skills.
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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