Interim CRM Manager (6 month FTC)

Interim CRM Manager

MISSION

The CRM Manager will contribute to brand profitable growth by designing and implementing local CRM solutions to engage, retain, upsell & recruit consumers and leverage insight and data.

WHO WE ARE

Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022.  Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture.

Through our heritage, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  

ORGANISATION

Reports to: Digital Director

Job Location: Shiseido Group London Head Office

Contract type: Maternity Cover - FTC Contract, 6 months 

MAIN RESPONSIBILITIES

• Define and lead the UKI CRM strategy in collaboration with the Digital Director
• Lead, manage and develop the CRM executives within the central digital team
• Provide CRM guidance and best practice sharing across marketing, eCommerce and digital activation teams
• Lead data acquisition initiatives onsite and in-store ensuring GDPR compliance
• Champion the UKI customer database management and KPIs
• Lead all local segmentation and targeting implementation, reporting and analysis and provide regular customer data insights to the marketing and eCommerce teams
• Lead the successful implementation of local eRetail CRM initiatives
• Implement local CRM pilots with new technology partners
• Lead and champion all UKI-wide CRM initiatives including sharing and understanding of customer data KPIs across the business
• Key interface with EMEA CRM team

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Experience in CRM across both customer acquisition and retention
• Experience of managing at least one person directly or indirectly
• Experience managing CRM agencies and budgets
• Ability to manage multiple datasets and campaigns including nursery programmes, triggers, replenishment initiatives
• Ability to manage multiple stakeholders in order to achieve cohesion
• In-depth knowledge of CRM KPIs, terminology and GDPR compliance
• Exceptional attention to detail and highly organised
• Proactive, pragmatic and analytical mindset
• Positive, collaborative, can-do attitude
• Passionate about customer data and experience
• Excellent communication skills
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

BENEFITS YOU’LL LOVE

• Generous product allocation & discount to spend on our gorgeous products!
• Supporting the delicate work/life balance with enhanced time off through 26 days holiday + bank holidays + your birthday day off + time off for when you get married or move house PLUS enhanced parental allowance for those big life moments and the chance to buy more through our holiday buy scheme
• Plan for your future with our 8% matching pension scheme (up to) and life Assurance up to x4 your salary
• We operate an annual bonus scheme, based on personal development plans and business performance
• Flexible Fridays, so you can focus on what is important to you
• Flexible & hybrid work patterns to suit all backgrounds with 60% of your time being in the office 
• Wellbeing programmes including mental health first aiders, free counselling, access to digital GP’s and exclusive retail discounts
• Monthly access to L&D opportunities to help your continuous development

INCLUSION HEROS

Together, we can build a vibrant and dynamic team that reflects the diverse world we serve.

We are committed to fostering an inclusive and diverse workplace where all employees feel valued, respected, and empowered. We believe that a diverse workforce enhances our creativity, innovation, and overall success.

We welcome applications from individuals of all backgrounds, regardless of race, ethnicity, gender, age, sexual orientation, disability or religion and are proud to promote a culture which supports and appreciates people from all backgrounds. We are always open to flexible working, part time arrangements and any adjustments which you might need to get the best experience whilst at work.

We are dedicated to providing equal employment opportunities and ensuring that our hiring practices reflect our commitment to diversity and inclusion.

We are proud to be recognised as a  disability confident employer and have a number of internal employee forums which promote advocacy for our teams. If you need any support or adjustments during your application, please get in touch with us and we will be happy to support you.

OUR HIRING PROCESS

Once you have applied for the role, our in house recruitment team will screen your CV. We will do our best to get back to all candidates who apply, however in some cases it may not be possible due to the high volume of applications. If you have not heard back from us within 30 days of your application, unfortunately this may be you have not been successful on this occasion.

If your CV is shortlisted, then you will be contacted by our recruitment team. They will arrange a pre-screening call, to explore your motivation, suitability and role expectations. After the pre-screen, your application will be reviewed by the hiring manager. Successful applicants will be invited to at least 1 interview. Preferably, we would like to meet you in person and give you the opportunity to test your commute as well as see your potential place of work! In some cases, we may invite you to an assessment centre or to present your ideas in the form of a business presentation.

Please note: If you do not have the right to work in the UK and would require sponsorship for this role then you must ensure you meet UKVI requirements for the position which may include having a degree level qualification. Please reach out if you need further information on this and whether we offer sponsorship.

KEEN TO KNOW MORE?

• Click here to learn more about our brands
• Click here to learn more about Our Principles and The Shiseido Philosophy