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Ecommerce Manager - NARS, Shiseido & Drunk Elephant

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Date: 13-Jan-2022

Location: London, LND, GB

Company: Shiseido

MISSION

 

The Ecommerce Manager will deliver the ecommerce trading sales plan for NARS, Shiseido, and Drunk Elephant ensuring that both content and e-merchandising are effectively managed to deliver retail sales, and to further support the digital expansion of the brand.

 

ABOUT SHISEIDO

 

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

 

Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 9 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:

 

1.              Create a great place to work in Beauty

2.             Customer driven focus to meet and exceed expectations

3.             Champion Omni-channel through a seamless offering across all customer touchpoints

4.             Deliver sustainable growth and profitability of our brands

 

Our first strength is make-up with our market share at number 4 in the UK with NARS. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.

 

ABOUT NARS                                               

 

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

 

ABOUT DRUNK ELEPHANT

 

Our Philosophy

We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.

 

The Suspicious 6

We believe six ubiquitous ingredients are at the root of almost every skin issue we see––essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS––and when they're entirely removed from one’s routine (when you take a #drunkbreak🐘), skin can reset and return to a healthy, balanced state. That’s our ingredient-elimination philosophy for a total skin reset.

 

Skincare “Smoothies”

We think of our skincare routines as smoothies. They’re good for you, they’re easy to mix, and you can change up the recipe whenever you want. Plus, all of our products are biocompatible and bioavailable, which means they’re highly absorbable.

 

Drunk Head to Toe

Skin is skin—and whether we call it the scalp or the eye area or the legs, it can only function at its healthiest when it’s treated with smart, nourishing, biocompatible ingredients. So we decided to make a line of hair-care and body products that followed one simple idea: Respect the skin by only using ingredients it can get along with.

 

ORGANISATION

 

Reports to: Digital Director

Job Location: Shiseido Group London Head Office

Contract type: Permanent

 

MAIN RESPONSIBILITIES

  • Oversee the brand’s online sales and development of an excellent user experience and customer journey
  • Scale direct to consumer online sales through regular forecasting at gross and retail level to ensure business targets are met
  • Lead DTC strategy in line with the Digital Division, championing unique selling points for the E-Boutiques in the wider Shiseido Group distribution strategy and ensuring synergies between the brand’s own digital activities and those of the retailers
  • Manage the day to day trade of all DTCs ensuring effective product forecasting for all new launches, samples & GWPs
  • Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase
  • Work closely with marketing to define the consumer experience and e-merchandising ensuring the brand presence and journey online is consistent with overall brand standards and strategy
  • Ensure onsite services, diagnostic tools and site upgrades are managed in collaboration with the EMEA eCommerce team
  • Activate the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, average order value, profit optimization)
  • Provide weekly site KPIs and analysis of site performance to all relevant business stakeholders
  • Lead, manage and develop the eCommerce merchandisers in your team
  • Work collaboratively with all stakeholders in your business unit to ensure that the DTC eCommerce site becomes the brand’s ‘digital flagship’, share and leverage best practices locally and across geographies

 

PROFILE, SKILLS AND EXPERIENCE REQUIRED

  • Experience in eCommerce site management
  • Experience of managing at least one person directly
  • Experience managing agencies and budgets
  • Ability to coordinate multiple digital marketing channels to drive qualified site traffic
  • Demonstrable experience at improving CVR and AOV eCommerce metrics
  • Ability to manage multiple stakeholders across global, regional and local teams in order to achieve cohesion
  • Exceptional attention to detail and highly organised
  • Passionate about DTC eCommerce customer experience
  • Proactive, pragmatic and analytical mindset
  • Positive, collaborative, can-do attitude
  • Excellent communication skills
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

 


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