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Ecommerce Executive

Date:  1 Oct 2024
Location:  London
Company:  Shiseido

Ecommerce Executive

MISSION

 

The Ecommerce Executive will support the Senior Ecommerce Manager in trade planning and execution, ensuring the successful merchandising and optimization of the Shiseido’s group eCommerce site (NARS & Internal Staff Sale website) This role demands a detail-oriented individual with strong organizational skills and the ability to collaborate effectively with cross-functional teams. The primary responsibilities include maximizing sales and visitor conversion through effective site merchandising, content planning, and detailed analysis for the brands.

 

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

 

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

 

ABOUT SHISEIDO

 

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.

Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

 

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

 

 

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

 

1.             Leverage our unique portfolio of premium Beauty brands across all 3 categories

2.            Stay agile and capture new retail opportunities

3.            Customer-driven decisions

4.            Create a great place to work in Beauty

 

Our first strength is Make-up, led by NARS, UK’s Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products. 

 

Skincare is a key priority for expansion, with 5 very diverse and complementary brands covering the full scope of consumers needs and profiles. From brand Shiseido that is recognized for its uncompromising quality and showing huge growth potential in UK&I, to already iconic Drunk Elephant (+75% growth this year, about to enter Top10 Skincare) with its most sought-after formulations and Skin Smoothies, or the spectacular Clé de Peau Beauté that embodies the ultimate of stem-cell technology to the service of radiance. This year, we just launched ULÉ a newly created Skin-Tech brand with breakthrough credentials around Sustainability and botanical performance, as well as expanding Gallinée, our most recent acquisition from 2022 specialized around skin microbiome with unique patents.

 

We are also growing fast in Fragrance, a category we want to accelerate with leading Designers brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

 

Year to date, October 23, SHISEIDO Group is the fastest growing Beauty Group in the UK market, both in Stores and Online. Our clients include high-street retailers such as department stores, beauty chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites.  Our mix of sales is 55% online and 45% in brick & mortar.

 

ABOUT NARS                                               

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

 

 

ORGANISATION

Reports to: Senior Ecommerce Manager

Job Location: Shiseido Group London Head Office

Contract type: Permanent

 

 

MAIN RESPONSIBILITIES

  1. Merchandising and Product Management:
    • Execute the successful merchandising of the DTC eCommerce site.
    • Brief all on-site promotional assets and copy to respective designers/copywriters.
    • Ensure all onsite promotions and activities are executed on time and are operating successfully.
    • Ensure all new products go live on time with the correct assets in line with brand guidelines.
    • Optimize all Product Detail Pages (PDPs) with assets and copy based on industry best practices.
    • Ensure all on-site content, assets, and product catalogue are managed correctly and in a timely manner.
    • Own all weekly and e-merchandising reporting and contribute to monthly reports.
    • Work with the EMEA webmaster team in an agile way to create support requests for e-merchandising, participate in weekly meetings, and validate all tickets before they go live.
  2. Trade Planning Support:
    • Assist the Senior Ecommerce Manager in developing and implementing promotional trade plans to drive online sales and achieve business targets.
    • Coordinate with cross-functional teams (marketing, supply & demand, commercial) to ensure alignment and execution of trade plans.
    • Monitor and report on the performance of trade activities, providing insights and recommendations for improvement.
  3. User Experience (UX) Optimization:
    • Consistently audit and optimize the site to improve user experience, including onsite search, bestsellers, bundles, categorization, filters, taxonomy, and conducting/facilitating A/B testing.
    • Own specific projects with third-party tools to optimize UX, such as personalization and merchandising tools.
  4. SEO and Content Optimization:
    • Collaborate with the SEO & Content Manager to ensure all keywords are optimized to maximize organic search results.
  5. Stock Management:
    • Conduct frequent stock reports and work with the supply and demand team to ensure sufficient stock of core and new products.
    • Support in smart usage to deplete excess and obsolete products.

 

 

PROFILE, SKILLS AND EXPERIENCE REQUIRED

  • Experience in an eCommerce merchandising role
  • Digital marketing / eCommerce / social media experience desirable
  • Experience of successfully coordinating multiple digital assets
  • Experience of working with Adobe Photoshop
  • Experience of working with different Content Management System (preferably in SFCC & Shopify +)
  • Exceptional attention to detail and highly organised
  • Ability to coordinate multiple assets and campaigns at the same time

 

THE BENEFITS YOU’LL LOVE…

  • 26 days holiday + bank holidays + your birthday day off    
  • Holiday buy – up to 5 days
  • Day off when you get married or move house
  • Generous contributory pension scheme – match up to 8%
  • Annual performance related bonus
  • Private medical insurance with Vitality
  • Enhanced parental allowance
  • Generous product allocation & discount
  • Life Assurance up to x4 your salary
  • Flexible Friday finish
  • Flexible & hybrid working
  • Wellbeing programmes
  • Annual performance and development reviews so you know your career is going in the right direction

 

 


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