E-Commerce Manager

Ecommerce Manager

NARS and Shiseido

MISSION

The Ecommerce Manager will own the day today trading, optimisation, and customer experience of the NARS and Shiseido direct to consumer sites. This role drives performance through data led decision making, and ensures execution excellence across content, merchandising, UX, and onsite optimisation.

ORGANISATION

Reports to: Head of Ecommerce

Job Location: Shiseido Group London Head Office

Contract type: Permanent

MAIN RESPONSIBILITIES

Ecommerce Trading & Sales Performance

• Deliver the DTC sales plan and manage daily, weekly, and monthly site trading for NARS & Shiseido.
• Forecast sales and plan around launches, promotions, and key traffic moments.
• Track core KPIs (traffic, CVR, AOV, revenue, margin, sell through) and take quick, data led actions.
• Work with supply chain and marketing to ensure accurate product and GWP forecasting for launches.

Merchandising & Customer Journey

• Lead all onsite merchandising: PDPs, PLPs, categories, search, navigation, and filters.
• Ensure products are set up correctly, in stock, and optimally sequenced based on insights.
• Maintain a seamless customer journey, positioning the sites as premium brand flagships.
• Run regular site checks to ensure content accuracy and brand consistency.

Content, Campaigns & Site Experience

• Partner with Brand, CRM, and EMEA UX/UI teams to deliver strong storytelling onsite.
• Brief, manage, and publish all onsite content including campaign pages and launch pages.
• Manage onsite promotions (GWPs, bundles, tiered offers, exclusives).
• Coordinate with the EMEA team on new tools, services, and site improvements.

Optimisation & Analytics

• Use insight tools to understand performance and identify opportunities.
• Analyse customer behaviour and path‑to‑purchase to drive continuous improvement.
• Partner with SEO / GEO teams to improve organic visibility and optimise key categories.

• Conduct regular audits of the site to ensure consistent branding in line with guidelines, accurate content, and optimal product placement

Reporting

• Deliver weekly site performance reports with clear insights and next steps.
• Track profitability and margin impact of promotions and trading levers.

Team Leadership

• Manage and develop the Ecommerce Intern
• Encourage a culture of accountability, collaboration, and continuous optimisation in line with Trust8 values.

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• 3+ years’ experience in ecommerce trading, merchandising, or site management — ideally within beauty, luxury, or premium retail.
• Strong experience driving ecommerce KPIs and improving CVR, AOV, and customer journey performance.
• Hands‑on experience with Salesforce Commerce Cloud, CMS tools, and trading dashboards.
• Experience using AB Tasty (or similar A/B testing tools) and Contentsquare (or other behavioural analytics).
• Strong analytical mindset with high proficiency in Excel and GA.
• Highly organised with exceptional attention to detail.
• Positive, proactive, collaborative “can‑do” attitude.

• Passion for the beauty category, digital innovation, and customer‑centric thinking.
• Alignment with Trust8: Think Big, Take Risks, Hands On, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success.