Regional Demand Planner

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Date: 27-Sep-2021

Location: London, LND, GB

Company: Shiseido

Regional Demand Planner


The Regional Demand Planning and S&OP leader will play an instrumental role in the delivery of our commercial strategies, achievement of operational goals and evolution of our Supply Chain capabilities in the UK & Ireland market to begin. Responsible for a multi-brand division, the S&OP leader will lead an integrated and highly collaborative Sales & Operations Planning process across the business, steering key business decisions. This role requires a blend of leadership, commercial awareness, extensive S&OP process knowledge and technical experience with supply chain planning systems. Ultimately, this role will drive outstanding forecast accuracy through deep data analytics and leveraging market information.



  • Reports to Head of Supply and Demand Planning
  • Job Location: London, UK
  • Contract type: Permanent
  • One Direct Member of Staff



  • Lead the Sales & Operations Planning process for a portfolio of brands
  • Generate & calibrate the statistical forecast driving forecast accuracy of core, new launch and animation programs
  • Partner with Commercial and Marketing teams to assess and capture local market information that will influence demand (i.e. specific events, distribution changes, cannibalization) based on Brand strategies or market trends
  • Lead inventory analysis and effectively communicate challenges and opportunities to enable critical business and operating decisions with senior leadership for supply planning
  • Build holistic new product launch and animation forecasts leveraging benchmark information and considering wider implications for the category / portfolio
  • Lead monthly gap analysis between demand and financial plans, facilitating alignment decisions and capturing key business opportunities and risks
  • Control the purchasing and supply of all point of sale materials with Marketing and Finance teams
  • Partner with Supply Planning to facilitate highly effective operations management over the short-term horizon, enabling first class customer service and inventory optimisation results
  • Lead the continued education and development of S&OP capabilities across the business
  • Advocate and lead the wider supply chain transformation initiatives


Key Relationships:


  • EMEA Regional Supply Chain
  • Commercial Sales
  • Brand Marketing
  • Supply Planners
  • Finance
  • Customer Services and Distribution


  • In depth working knowledge of the cosmetics sector or of a similarly face-paced sector (FMCG, Mass retail…)
  • Proven commercial forecasting experience
  • Advanced knowledge of demand planning and statistical forecasting
  • Strong ability to lead, influence and communicate across the organisation
  • Highly motivated and goal-oriented team player
  • Able to be flexible and adaptive in prioritising to meet deadlines
  • Alignment with the group’s « Trust8 » working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success
  • Capability and ambition to grow into a regional lead of S&OP


Job Segment: Demand Planner, Supply Chain, Retail Sales, Supply, Animation, Operations, Retail, Creative