CRM and Advocacy Intern

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Date: 21 Nov 2023

Location: London, LND, GB

Company: Shiseido


CRM and Advocacy Intern




To support the CRM & Advocacy team in executing, email campaigns and advocacy projects across multiple brands.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.            Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.           Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issey Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.





Reports to: Senior CRM Manager & Advocacy Manager

Job Location: Shiseido Group London Head Office

Contract type: 1 Year Fixed-Term Contract







  • Conduct weekly reporting using various sources and update relevant reports, including Google Analytics and agency dashboards
  • Track invoicing across CRM and Advocacy



  • General support for the Advocacy Manager across current & future advocacy projects
  • Manage monthly Facebook content calendar
    • Ideation, copy writing, scheduling & monitoring
  • Reply to customer reviews on various touchpoints
  • Support the NARS pro community activities including inbox management
  • Assist and support the activations on The NARS community. E.g sampling/product send outs
  • Support with creative briefing
  • Support with live events


  • Brief the email agency with weekly email campaigns and supporting in the execution
  • Prepare creative requests to local and global designers
  • Quality control of emails across brands
  • Working with the e-merch team to support on creation and execution of email activity 
  • Support the Assistant CRM and Senior managers with current and future CRM projects



  • Conduct analysis of competitors offers across CRM, loyalty, social commerce, innovation and consumer engagement activations
  • Conduct market research and analysis to identify industry trends





  • Superb organisational skills with a passion for detail and precision
  • Able to manage time effectively and prioritise accordingly
  • Number literacy skills
  • Able to collaborate well with colleagues and internal teams
  • Strong awareness of online brand representation and messaging
  • Agile and flexible, willing to take on new opportunities
  • Strong team player
  • Passion for all things digital and beauty
  • Positive attitude and works well in a fast-paced environment
  • Curious, hands on approach and willing to learn
  • Educated to a degree level – marketing or business related preferred but not essential
  • Copywriting is a plus, but not essential
  • Analytical is a plus, but not essential
  • Microsoft suite skills (excel, powerpoint, word, outlook)
  • Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success


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