Business Development Manager - Nars

MISSION

The Business Development Manager supports ASEM in delivering on the on the overall area strategy by acting as a best practice expert and coach to deliver exceptional service, supporting store managers in driving key commercial and education KPI’s, to ensure operational excellence and the activation and execution of brand program across the area. Additionally the coordinator may be required to lead new store opening and regional projects where necessary.

ABOUT SHISEIDO GROUP

Our mission : Beauty Innovations for a Better World

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected turnover over £7.0bn in 2022. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.  Did you know that Shiseido is the most awarded company in terms of innovation with a record 31 FSCC Awards?

ABOUT SHISEIDO

Founded in 1872 in Japan, Shiseido Group is within the Top 5 leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in 120 countries with 42,000 employees and 70 nationalities, Shiseido offers a unique selection of Skincare, Makeup and Fragrance brands with a projected £6.8bn turnover in 2021. Celebrating 150 years of heritage in 2022, Shiseido constantly creates high-quality, safe and innovative cosmetics and develop brands deeply loved by people from all over the world, in line with our mission: Beauty Innovations for a Better World.

Did you know that Shiseido is the most awarded company in terms of innovation with a record 26 FSCC Awards?

Shiseido UK & Ireland plays a central role in the EMEA region and is biggest affiliate, leading the Digital acceleration agenda thanks to a team of local experts, but is also constantly reinventing its Retail footprint in the world Nr4 biggest beauty market.

To deliver our strong Growth & Profitability ambitions, we will follow 4 strategic streams

1.            Leverage our unique portfolio of premium Beauty brands across all 3 categories

2.            Stay agile and capture new retail opportunities

3.            Customer-driven decisions

4.           Create a great place to work in Beauty

Our first strength is Make-up, led by NARS, UK’s Nr4 color brand with incredible success globally and that gained 4 rankings in the last 2 years thanks to its unique tone of voice and exceptional complexion and lip products. 

Skincare is a key priority for expansion, with 5 very diverse and complementary brands covering the full scope of consumers needs and profiles. From brand Shiseido that is recognized for its uncompromising quality and showing huge growth potential in UK&I, to already iconic Drunk Elephant (+75% growth this year, about to enter Top10 Skincare) with its most sought-after formulations and Skin Smoothies, or the spectacular Clé de Peau Beauté that embodies the ultimate of stem-cell technology to the service of radiance. This year, we just launched ULÉ a newly created Skin-Tech brand with breakthrough credentials around Sustainability and botanical performance, as well as expanding Gallinée, our most recent acquisition from 2022 specialized around skin microbiome with unique patents.

We are also growing fast in Fragrance, a category we want to accelerate with leading Designers brands such as Issey Miyake, Narciso Rodriguez, Tory Burch, Zadig&Voltaire and Serge Lutens.

Year to date, October 23, SHISEIDO Group is the fastest growing Beauty Group in the UK market, both in Stores and Online. Our clients include high-street retailers such as department stores, beauty chains as well as online pure players and specialty stores. We also have 4 boutiques and 3 direct e-commerce websites.  Our mix of sales is 55% online and 45% in brick & mortar.

ABOUT SHISEIDO BRAND                                   

Recently voted as No5 most trusted brand in Health & Beauty worldwide, Shiseido has defined the concept of beauty and spread its knowledge and power across the world. Heralding an army of devoted followers, we feel that by inspiring empathy, beauty can become a positive force in the world, and guide the next generation boldly into the future.

ABOUT CLE DE PEAU BEAUTE

Clé de Peau Beauté, the premier luxury skincare and makeup brand from Shiseido Cosmetics, was founded in 1982 as the ultimate expression of elegance and science. Forever guided by exquisite aesthetics and intelligence, Clé de Peau Beauté has instilled its products with modernity, enchantment, and dynamism to emerge as an industry leader in delivering radiance so remarkable, it emanates from within.

ABOUT DRUNK ELEPHANT

We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. We never take into account whether something is synthetic or natural, instead choosing ingredients based on biocompatibility.

ABOUT NARS                                               

Created in 1994 in New York by visionary makeup artist François NARS, NARS Cosmetics is one of the leading and most respected brands in the world of makeup artistry.

ABOUT DESIGNER FRAGRANCES

Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the edgy Zadig&Voltaire to the sensual and effortless delicacy of Narciso Rodriguez; and the intriguing mix of natural and sophistication in Issey Miyake. In selected distribution, we also have the unique collection from the extraordinary perfumer, Serge Lutens and more to come to the market.

ABOUT ULE

At Ulé we are on a mission to promote botanical, conscious beauty, being the first skincare brand to grow its ingredients in our own indoor high-tech vertical farm.

Our formulas are obtained through an avant-garde method of culture that guarantees the purity and power of the plants to give you more resilient skin. We have created a sustainable way of beauty for those who want to enjoy life to the fullest, in harmony with the environment.

ABOUT GALLINEE                                   

At Gallinée we believe in working with your microbiome to help it to look after you. Our products contain a patented complex of prebiotics, probiotics and postbiotics to nourish and support the good bacteria that make your own personal ecosystem. Helping them to look after even the most sensitive skin.

ORGANISATION

Reports to: Area Sales and Education Manager

Job Location: Field

Contract type: Permanent

MAIN RESPONSIBILITIES

SALES PERFORMANCE

• Supports ASEM to execute the Area strategy
• Manage the brand and retailer event program across the Area, through planning, execution and reporting, ensuring full analysis of sales results and consumer engagement
• Coach & support Business Manager to achieve store business plans by driving agreed objectives alongside them offering expertise and identifying opportunities
• Ensure the delivery of Retail Artist  coaching plan and support the Account Manager development as appropriate in line with sales and education objectives.
• Work alongside store teams to identify opportunities and give in the moment effective feedback and coaching to reach commercial goals.
• Complete store visit form, reviewing performance and opportunity, and applauding success.
• In store follow up from the national training program - both new starter training and seasonal, as well new product launch training.
• Retail reporting, summarising performance, action taken and objectives for following month and quarter.
• In store support days, leading from the front by example. May be required to cover Business Manager vacancy for A* store doors deemed as business critical if necessary

CUSTOMER SERVICES

• Coach customer engagement and service program to instore teams with the objective of NARS exceptional customer experience .
• Coach Artists in the art of customer behaviours and consumer trend
• Ensure best practice and counter standards are met to ensure the customer experience
• Customer first approach always

OPPERATIONS:

• Support the ASEM with effective communications of company policy and process
• Effective rota planning with the Business and Account Managers to maximise profitability in our accounts, weight of day and productivity per artists KPIs
• Supports the ASEM with recruitment for the area, ensuring that process and policy is adhered to. Including store approval appointments, trade tests and all admin process completed with accuracy.
• Stock file management in collaboration with BM or AM, will have a good understanding of retailer stock file systems and will ensure stock accuracy to maximise sales potential.
• Responsible for management of  POSM including collateral, testers, and consumables  are used responsibly with sustainability policy and costs effective measures are adhered to.
• Tracking and analysis of program i.e. VM, dramming, TOA
• Store maintenance reporting and tracking
• Administrative tasks as required, sales reports, HR documentation

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Previous experience of working within the retail and beauty industry preferable
• Discreet and maintain confidentiality at all times
• Ability to function in a fast-paced environment
• Professional appearance & grooming standards represent brand grooming guidelines
• Goal oriented with a successful sales record.

• Excellent communication, leadership and organizational skills
• Professional attitude and ability to be flexible and handle change in a positive manner.
• Coaching and people development skills
• Flexible working days as and when business or retail partner requires, including weekend and evenings.
• Good verbal and written communication skills and ability to analyse and report figures.
• Lives on the area within a reasonable commute.
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

DEMONSTRATED SUCCESS IN:

• Managed high volume accounts, with varied retail partners including a high profile account.
• Demonstrated growth through effective business planning, identified and maximised       opportunity in local market.
• Proven people development including that of a Manager.
• Experience of managing a large team
• Have implemented and coaching and development plan for people with demonstrated results
• Basic HR policy and process experience, RTW, ROC, investigations etc..
• Recruitment – screening, interviewing leading to hire demonstrating the ability to spot talent.
• Mulit site in some capacity desirable but not essential

The benefits you’ll love…

• 26 days holiday + bank holidays + your birthday day off   
• Holiday buy – up to 5 days
• Day off when you get married or move house
• Generous contributory pension scheme – match up to 8%
• Annual performance related bonus
• Private medical insurance with Vitality
• Enhanced parental allowance
• Generous product allocation & discount
• Life Assurance up to x4 your salary
• Flexible Friday finish
• Flexible & hybrid working
• Wellbeing programmes
• Annual performance and development reviews so you know your career is going in the right direction