Area Sales & Education Manager - bareMinerals & Designer Fragrances - NW England (12 month FTC)

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Date: 09-Jun-2021

Location: Lancashire, LAN, GB

Company: Shiseido

As an Area Sales and Education Manager you will join a strong team of individuals, who are responsible for motivating and educating a team of instore retail managers and teams.

To be successful, you must be committed to driving sales and adept at managing a sales team remotely.   You will demonstrate exceptional analytical, problem-solving and customer service skills, whilst maximising area profitability and controlling operational costs.




Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.


Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:


1.             Create a great place to work in Beauty

2.            Customer driven focus to meet and exceed expectations

3.            Champion Omni-channel through a seamless offering across all customer touchpoints

4.            Deliver sustainable growth and profitability of our brands


Our first strength is make-up with our market share at number 4 in the UK with our NARS, Laura Mercier, and bareMinerals brands. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods.  Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK.  Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 3 direct e-commerce websites.




We believe makeup and skincare should not only make you look good but should also be good for your skin. So clean minerals have always been the heart and soul of every bareMinerals product. They always will be. Ever since we started the beauty revolution with our bestselling mineral foundation in 1995.





Shiseido Group’s fragrance brands are a collection of luxurious and exciting fragrance brands, which are amongst the leaders in the UK market. From the sumptuous and refined Elie Saab to the sensual and effortless delicacy of Narciso Rodriguez; the intriguing mix of natural and sophistication in Issey Miyake to the exotic and glamourous Dolce&Gabanna. In selected stores, we also have the unique, innovative collection from the extraordinary perfumer, Serge Lutens.





Reports to: Regional Sales and Education Manager

Job Location: Field

Contract type: Permanent





  • Develop and execute an effective plan to deliver agreed retail sales targets whilst respecting brand values
  • Ability to analyse and interpret sales data to identify gaps and opportunities
  • Control the FTE budget within the area (permanent and temporary staff)
  • Accurate and timely report retail sales results and KPIs by store to HO on a weekly basis
  • Share monthly area review with Regional Sales and Education Manager
  • Deliver impactful launch events/promotions that exceed customer expectations and meet agreed targets. Conduct and report post event reviews.
  • Ensure customer returns are processed in a timely and accurate manner. Work with retail ops teams to identify and rectify stock issues within store. Efffectively escalate issues to National Account Managers where necessary




  • Select, coach and motivate a high performing retail team to deliver against agreed targets
  • Effective onboarding of new starters, ensuring an effective induction programme and inclusion in brand training seminars
  • Conduct monthly performance reviews and annual appraisals with appropriate action plan to ensure continuous development.
  • Accountable for all HR matters relating to instore teams
  • Conduct regular team meetings to ensure the retail teams understand and are equipped to deliver brand/retailer plans; share best practice across the area; identify future opportunities.
  • Supports and develops store managers to drive sales, achieve and exceed targets and manage the team
  • Follow up from new launch training via on counter visits and remote meetings
  • Ensure  grooming, instore hygiene, VM and customer service is in line with brand guidelines


  • Build collaborative partnerships with store management.
  • Understand and communicate competitor activity and impact on sales to Regional Sales & Education Manager
  • Demonstrates the agility and flexibility to work across multiple brands/categories



  • Experience of leading and developing a multi-site sales team within the cosmetics industry
  • Commercially astute and able to drive business performance
  • Ability to manage and motivate an existing team of Managers and be able to identify and develop talent
  • Able to manage time effectively and plan in contingencies to ensure targets are met
  • Experience of achieving revenue and profit targets
  • Successful record of developing individuals to achieve targets
  • Excellent training facilitation skills
  • Excellent written and verbal communications skills, adaptable for delivery to a range of audiences
  • Team player, ability to respond to rapidly changing demands.
  • Experience of delivering business projects to improve ways of working
  • Experienced in Excel, Word, Power Point and Outlook
  • Full clean driving licence

Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

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