KEY JOB ACCOUTABILITIES 

Build and drive all local development/ implementation of Digital and Ecommerce strategy in Indonesia. Full authorized to build/develop brand vision with a strategic/relevant framework, deliver business objectives and sales target with KPIs metric, and build SCI become digital-driven organization, as well data-driven organization. 

KEY PILLARS FOCUS will be allocated as below: 

1. ECOMMERCE

• Leading Ecommerce Strategy across all Brands driven by Joint Business Planning annual yearly-plan by platform and all new initiative projects development (e.g. Brand.com…) 

• Building short-term/mid-term channel strategy to achieve business objectives, sales target, brand ranking and market share winning by brand/by category/by platform.  

• Identifying new Ecommerce opportunity, understand shopper/consumer behaviour journey, recognize new triggers / barriers to define fast & appropriate action. 

• Working closely with platform and e-distributors to ensure daily e-comm operation excellence model, from commercial planning, Shop In Shop (SIS) design, merchandising plan, and marketing performance. 

• Responsible for P&L by channel from top-line to bottom-line. 

2. DIGITAL AND PERFORMANCE MARKETING

• Leading Ecommerce Media Performance in collaboration with Brand MKT team and Media Agency to ensure best media optimization from brand awareness (top funnel) to conversion (lower funnel) building brand and ecommerce performance with eco-system b/w on-off platform. 

• Developing business dashboards with data roadmap related to Ecommerce, Social Commerce, Media off-platform and on-platform, Social Listening, Market Share & Ranking…to ensure data centralization and business insights provided to all key stakeholders.  

• Always-on eyes open for all new initiatives changed in local media and global context to ensure MKT advertising and communication is effectiveness and efficiency. (Tiktok, google shopping ad, cash back, e-wallet …) 

• Working closely with Ecommerce team to drive sales target and brand target in all BAU/SBD/Mega campaign by brand activities. 

• Budget owner of Ecommerce Media Performance. 

3. CRM and CUSTOMER LIFETIME VALUE MANAGEMENT 

• Leading local CRM strategies by Brand in collaboration with Prestige Division, followed Group guidelines and requirement needs. 

• Digitalizing customers journey and experiences from online to offline and reversed to maximize best shopping experiences in SCI brands. 

• Analyzing customer’s data insights and translation into business opportunities with ideas  recommendation to Prestige Brand team. 

4. BUSINESS INTELLIGENT REPORTS

• Social Listening Report: Monthly/quarterly with Buzz Metrics 

• Retail Audit by Nielsen (CPC): Monthly/ quarterly 

• Beauty Research (Prestige): Monthly/quarterly 

• Ad-hoc research by Brand/Division. 

REQUIREMENTS 

• 5-7 years or more in Ecommerce/Digital MKT at management positions, prefer someone experienced in a multi-national groups/companies in Personal Care, FMCGs business, and Ecom Platform.  

• Experience in E-commerce business models, especially Market Place model, not Retail model. 

• Solid digital MKT understanding from brand media, ecommerce media, search strategy, on-site/off-site media performance, social content mkt, social media…. 

• Strong entrepreneurship and influencing skill, growth mindset, innovative, curiosity, data obsession, business acumen. 

• Good interpersonal skill, excellent in both English communication & presentation. 

• Passion into beauty and innovation transformation.